MERI LIFE, MERA SWACHH SHAHAR' Campaign
Relevance: GS 2 - Government policies and interventions for development in various sectors and issues arising out of their design and implementation.
(Source: PIB, 08/08/23)
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Why in the news?
Recently, the Ministry of Housing and Urban Affairs (MoHUA), in collaboration with the Ministry of Environment, Forest and Climate Change (MoEFCC) launched the ‘Meri LiFE, Mera Swachh Shehar’ campaign on 15th May 2023 for the period of 3 weeks till World Environment Day 2023 on 5th June, 2023.
Table of Contents
What is Meri LIFE, Mera Swachh Shehar?
- The Meri LIFE, Mera Swachh Shehar campaign is focused on empowering Urban Local Bodies (ULBs) to set up ‘Reduce, Reuse, Recycle’ (RRR) Centres as a one-stop solution for citizens, institutions, commercial enterprises etc. to deposit unused or used plastic items, clothes, footwear, books, and toys.
- It is not a scheme but a public outreach and mass engagement campaign being implemented by ULBs under SBM-U 2.0.
- No separate organizations have been formed by the Government of India for this campaign.
- It is aimed to spread awareness regarding Mission LiFE and to nudge behaviour change of citizens to
- minimize waste generation,
- promote resource conservation and
- contribute to a cleaner and greener environment by adopting ‘Reduce, Reuse, Recycle’ (RRR) in their everyday life.
- The vision is to create a circular economy that minimizes waste, maximizes resource utilization and ensures well-being of both present and future generations.
Swachh Bharat Mission – Urban (SBM-U)
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FAQs
Question: What is Swachh Bharat Mission 2.0?
Answer:
Swachh Bharat Mission-Urban 2.0, launched by the Prime Minister on 1st October 2022 with the overall vision of creating ‘Garbage Free Cities’, has introduced Used Water Management as a newly funded component for towns with less than 1 lakh population. Under the Mission, maximum reuse of treated used water is a key area focus along with eradication of hazardous entry into sewers and septic tanks through mechanization of their cleaning operations.
Question: What is Lifestyle for the Environment (LiFE)?
Answer:
The concept of ‘Lifestyle for the Environment (LiFE) was introduced by Prime Minister Narendra Modi at COP26 in Glasgow on 1st November 2021, calling upon the global community of individuals and institutions to drive LiFE as an international mass movement towards “mindful and deliberate utilisation, instead of mindless and destructive consumption” to protect and preserve the environment.
Question: What is meant by the circular economy?
Answer:
The circular economy is a model of production and consumption, which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products as long as possible. In this way, the life cycle of products is extended. In practice, it implies reducing waste to a minimum.
MCQ
A question Similar to the one asked below can be on Meri Life, Mera Swachh Shahar' Campaign
Question: Which of the following statements is/are correct regarding Smart India Hackathon 2017? (UPSC-2017)
(1) It is a centrally sponsored scheme for developing every city of our country into Smart Cities in a decade.
(2) It is an initiative to identify new digital technology innovations for solving the many problems faced by our country.
(3) It is a programme aimed at making all the financial transactions in our country completely digital in a decade.
Select the correct answer using the code given below :
(a) 1 and 3 only
(b) 2 only
(c) 3 only
(d) 2 and 3 only
Answer: (b) See the Explanation
- Smart India Hackathon 2017’ was launched to build Digital India of our dreams and to engage our youth directly with nation building.
- The hackathon is a nationwide initiative to provide students with a platform to solve some of the pressing problems people face in daily lives, and thus inculcate a culture of product innovation and a mindset of problem-solving.
- Therefore, option (b) is the correct answer.
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