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Question

Match List - I with List - II.

List - I
(Social Scientists)
 List - II 
(Framework Theory)
A. McGuireI. Balance Theory of attitude change
B. RokeachII. Framework of cultural dimensions
C. HofstedeIII. Framework of values
D. HeiderIV. Matrix of attitudinal change

Choose the correct answer from the options given below :

This question was previously asked in
UGC NET 2025 Management Question Paper (07-Jan-2026) (Shift 1)
The correct answer is

A-IV, B-III, C-II, D-I

 The correct matching is A-IV, B-III, C-II, D-I — option 1.

ScientistContributionDetail
A. William McGuireIV — Matrix of attitudinal changeHis communication-persuasion matrix sets the inputs of a persuasive message — source, message, channel, receiver, destination — against the successive outputs a receiver must pass through: exposure, attention, comprehension, yielding, retention and action. Persuasion fails if any step fails, however good the message
B. Milton RokeachIII — Framework of valuesThe Rokeach Value Survey distinguishes terminal values — desirable end-states such as freedom, equality, a comfortable life — from instrumental values, the preferred modes of conduct such as honesty, ambition and responsibility
C. Geert HofstedeII — Framework of cultural dimensionsFrom a very large IBM employee study: power distance, individualism-collectivism, masculinity-femininity, uncertainty avoidance, and later long-term orientation and indulgence-restraint
D. Fritz HeiderI — Balance Theory of attitude changeThe P-O-X model: a person (P), another person (O) and an object (X) form a triad that is balanced when the product of the three relations is positive. Imbalance is uncomfortable, and attitudes shift to restore balance — which is why we tend to like what our friends like

How to solve it. Hofstede with cultural dimensions is the single most familiar pairing in organisational behaviour, and Heider with balance theory is nearly as well known. Fixing C-II and D-I leaves only option 1, without needing to distinguish McGuire from Rokeach.

Why these frameworks matter to management. Hofstede’s dimensions underlie almost all work on cross-cultural management — a leadership or reward practice that works in a low-power-distance, individualist country may fail in a high-power-distance, collectivist one. Rokeach’s survey is used to study person-organisation value fit. McGuire and Heider belong to attitude research, which underpins advertising, organisational communication and change management — all of which are attempts to change attitudes.

Heider is also the origin of attribution theory, the study of how people explain behaviour by internal or external causes — another staple of organisational behaviour.

Hence, the answer is A-IV, B-III, C-II, D-I.

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