Defining Explicit Attitudes

An explicit attitude is a type of attitude that individuals are consciously aware of and can easily report or express.

Characteristics of Explicit Attitudes

• Conscious Awareness: People holding explicit attitudes know what their attitude is.
• Direct Reporting: These attitudes can be readily stated, for example, in surveys or conversations.
• Deliberate: They often form through deliberate thought and reasoning.

Explicit vs. Implicit Attitudes

This contrasts with implicit attitudes, which are unconscious, automatically activated, and difficult to report directly.

Conclusion

Therefore, the attitude which is conscious and easy to report is defined as an explicit attitude.