The mechanical model of communication is characterised by: A. Multiple-way flow B. One-way flow C. From one-to-many D. Anonymity E. Active audience. Choose the most appropriate answer from the options given below:
B, C and D only
Concept: The mechanical (transmission) model of communication treats communication as a linear, machine-like transfer of a message from a single source to a large audience. Classic examples are the Shannon–Weaver model and early mass-media thinking. Its hallmark features are: a one-way flow of information, transmission from one source to many receivers, and the anonymity of a scattered, unknown, passive audience.
Evaluating the given features:
• A. Multiple-way flow — WRONG for the mechanical model; multi-directional exchange belongs to interactive/transactional models.
• B. One-way flow — CORRECT; the message moves in a single direction, source → receiver.
• C. From one-to-many — CORRECT; a single sender addresses a large mass.
• D. Anonymity — CORRECT; the audience is large, dispersed and unknown to the sender.
• E. Active audience — WRONG; the mechanical model assumes a passive audience that merely receives; an active audience is a feature of later reception/transactional models.
Hence the correct combination is B, C and D.
Why the other option-sets are wrong: Any set including 'Multiple-way flow' or 'Active audience' contradicts the linear, passive-audience nature of the mechanical model, so combinations built around those features are incorrect.
Takeaway: The mechanical model = one-way, one-to-many, anonymous passive audience → B, C and D only.
Correct answer: B, C and D only
Similar Questions
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Statement II: Wilbur Schramm was one of the first scholars to consider communication as an interactive process.
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Statement II : The linear model of communication was the basis of propaganda during the World War II.
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List I
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Code:
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In the communication process, signs derive meanings through:
Match the following.
Set – I (Communication elements) Set – II (Description of process part) (a) Sender (i) Brain (b) Receiver (iv) Sensory organs (c) Message (ii) Electro-magnetic impulses (d) Medium (iii) The central nervous system
Choose the correct answer from the options given below:
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Which type of communication is followed by video conferencing?
The sequencing of the communication process in an organization is:
Which among them is the tool generally used for Asynchronous Interaction?
Which one of the following is not the tool for Synchronous Interaction?
In the process of two-way communication, 'sender' is at one end while ______ is at the other end.
