Choose the correct sequence of communication from the options given below:
Exposure – information – persuasion - behavioural change
Communication that aims at influencing an audience follows a logical hierarchy of effects. First the receiver must come into contact with the message; then the content must register; then attitudes are worked upon; and only finally does conduct alter.
The correct order is Exposure – information – persuasion – behavioural change.
• Exposure: the audience is first reached by or exposed to the message through a medium.
• Information: once exposed, the receiver takes in and understands the content.
• Persuasion: the informed receiver is then convinced and attitudes are shaped.
• Behavioural change: acting on the changed attitude, the receiver finally modifies conduct.
The sequence beginning with information is wrong because one cannot absorb information without first being exposed to the message. Any sequence that places behavioural change at the start reverses the natural flow, since a change in behaviour is the end result, not the trigger. Placing persuasion before information is illogical because a person must first receive and understand the message before being persuaded by it.
Correct answer: Exposure – information – persuasion - behavioural change
Similar Questions
Given below are two statements:
Statement I: Wilbur Schramm's model of communication had interpreters acting as both encoders and decoders.
Statement II: Wilbur Schramm was one of the first scholars to consider communication as an interactive process.
In the light of the above statements, choose the correct answer from the options given below:The types of power as related to communication in sequence are:
A. Referent
B. Reward
C. Coercive
D. Persuasive
E. Legitimate
Choose the correct answer from the options given belowGiven below are two statements:
Statement I: A study of the communicator in the communication process leads us to content analysis.
Statement II: An analysis of 'says what' (the message) is control analysis.
In the light of the above statements, choose the most appropriate answer from the options given below:Given below are two statements:
Statement I : The linear model of communication is used for generating intentional results.
Statement II : The linear model of communication was the basis of propaganda during the World War II.
In the light of the above statements, choose the correct answer from the options given below:
The mechanical model of communication is characterised by:
A. Multiple-way flow
B. One-way flow
C. From one-to-many
D. Anonymity
E. Active audience.
Choose the most appropriate answer from the options given below:
Match List I with List II
List I
Communication conceptList II
DescriptionA. Referents I. It structures human experiences B. Constructs II. Experience in relation to objects C. Symbol III. Gesture representing an agreed upon phenomenon D. Language IV. Objects of orientation Choose the correct answer from the options given below:
Swapping of encoder-decoder roles in communication happens due to
Which of the following set of statements is correct for describing the human communication process?
(a) Non-verbal communication can stimulate ideas.
(b) Communication is a learnt ability.
(c) Communication is not a universal panacea.
(d) Communication cannot break-down.
(e) More communication means more effective learning by students.
(f) Value of what is learnt through classroom communication is not an issue for students.
Code:
In a classroom, the probability of message reception can be enhanced by:
In the communication process, signs derive meanings through:
Important Questions from Process of Communication
Which type of communication is followed by video conferencing?
The sequencing of the communication process in an organization is:
Which among them is the tool generally used for Asynchronous Interaction?
Which one of the following is not the tool for Synchronous Interaction?
In the process of two-way communication, 'sender' is at one end while ______ is at the other end.
