Choose the correct sequence of communication from the options given below:
Exposure – information – persuasion - behavioural change
Communication that aims at influencing an audience follows a logical hierarchy of effects. First the receiver must come into contact with the message; then the content must register; then attitudes are worked upon; and only finally does conduct alter.
The correct order is Exposure – information – persuasion – behavioural change.
• Exposure: the audience is first reached by or exposed to the message through a medium.
• Information: once exposed, the receiver takes in and understands the content.
• Persuasion: the informed receiver is then convinced and attitudes are shaped.
• Behavioural change: acting on the changed attitude, the receiver finally modifies conduct.
The sequence beginning with information is wrong because one cannot absorb information without first being exposed to the message. Any sequence that places behavioural change at the start reverses the natural flow, since a change in behaviour is the end result, not the trigger. Placing persuasion before information is illogical because a person must first receive and understand the message before being persuaded by it.
Correct answer: Exposure – information – persuasion - behavioural change
Similar Questions
Given below are two statements:
Statement I : The linear model of communication is used for generating intentional results.
Statement II : The linear model of communication was the basis of propaganda during the World War II.
In the light of the above statements, choose the correct answer from the options given below:
Swapping of encoder-decoder roles in communication happens due to
In the communication process, signs derive meanings through:
Match the following.
Set – I (Communication elements) Set – II (Description of process part) (a) Sender (i) Brain (b) Receiver (iv) Sensory organs (c) Message (ii) Electro-magnetic impulses (d) Medium (iii) The central nervous system
Choose the correct answer from the options given below:In a classroom situation, a teacher organizes group discussion to help arrive at a solution of a problem. In terms of a model of communication used, it will be called
Which of the following sequence correctly depicts the linear communication model between teacher and students.
Signs are considered as secondary products of :
Find the odd one from below:
Feedback makes the classroom communication process:
(a) Linear
(b) Circular
(c) Complete
(d) Interactive
(e) Disorganized
Communication variables involved in a model of performance are:
(a) Encoding
(b) Decoding
(c) Passive resistance
(d) Channelisation
(e) Indifference
Select the correct option from the code given below:
Important Questions from Process of Communication
- Arrnage the steps of message development in sequential order:
A. Encoding message
B. Transmission message
C. Formulation of meaning
D. Submitting message
E. Development of message
Choose the correct answer from the options given below: - Arrange the elements of Westley and MacLean Model in sequential order:
A. Feedback
B. Senders Sensory experience
C. Environment
D. Message to the reciever
E. Gate keeper who controls the flow of information
Choose the correct answer from the options given below: The faces of a cube are numbered 1 to 6. Four different positions of the cube are shown below :
The number on the face opposite to 2 is:- Communication can be seen as processes of information transmission governed by three levels of semiotic rules:
- Which one of the following models use only three elements to explain the process of communication ?
