Communication, fundamentally, involves the transmission of information. This process can be analyzed through different lenses, including the rules governing the signs and symbols used. Semiotics, the study of signs and symbols, provides a framework to understand these rules at various levels.
Communication processes, particularly concerning information transmission, are often understood through three fundamental levels of semiotic rules:
Based on semiotic theory, the three essential levels governing information transmission in communication are the syntactic, semantic, and pragmatic levels. These levels help us break down the complex process of communication:
Syntactic rules govern the correct formation and combination of symbols.
Semantic rules govern the meaning conveyed by those symbols.
Pragmatic rules govern how those symbols and their meanings are used and interpreted by people in specific situations.
Therefore, communication as a process of information transmission is governed by these three core semiotic rules: Pragmatic, Semantic, and Syntactic.
The faces of a cube are numbered 1 to 6. Four different positions of the cube are shown below :

The number on the face opposite to 2 is:
| List - I | List - II | ||
| (a) | Communicator | (i) | Needs |
| (b) | Message | (ii) | Availability |
| (c) | Channel | (iii) | Relative advantage |
| (d) | Receiver | (iv) | Credibility |
| (v) | Fidelity |