The types of power as related to communication in sequence are:
A. Referent
B. Reward
C. Coercive
D. Persuasive
E. Legitimate
Choose the correct answer from the options given below
E, A, B, C, D
In organisational and communication theory, the bases of power that influence how a message or directive is received are commonly arranged in a specific sequence.
Legitimate power is based on the formal position, role or authority a person holds, and it forms the foundational or starting basis of power in this sequence.
Referent power follows, arising from the receiver's identification with, respect for, or personal attachment to the source of communication.
Reward power comes next, based on the source's ability to provide rewards, incentives or benefits to the receiver.
Coercive power follows, based on the source's ability to punish, threaten or impose negative consequences on the receiver.
Persuasive power comes last in the sequence, based on the source's ability to influence the receiver through logical argument, evidence and reasoning rather than position or force.
Arranging the types in the sequence Legitimate, Referent, Reward, Coercive and Persuasive corresponds to the order E, A, B, C, D.
Given below are two statements:
Statement I: Wilbur Schramm's model of communication had interpreters acting as both encoders and decoders.
Statement II: Wilbur Schramm was one of the first scholars to consider communication as an interactive process.
In the light of the above statements, choose the correct answer from the options given below:
Given below are two statements:
Statement I: A study of the communicator in the communication process leads us to content analysis.
Statement II: An analysis of 'says what' (the message) is control analysis.
In the light of the above statements, choose the most appropriate answer from the options given below:
Match List I with List II.
| List I | List II |
| Elements of Communication | Characteristic feature |
| (A) Source | (I) Means used to convey the message |
| (B) Receiver | (II) Set of verbal and nonverbal cues from a source |
| (C) Message | (III) A person who interprets the message |
| (D) Channel | (IV) A person or an event which provides verbal / non verbal cues. |
Choose the correct answer from the options given below:
Select the advantage of feedback in the process of communication from the following.
In the communication process, when the sender and the receiver interchange their roles in respect of sending and receiving the message, it is called
Identify the correct sequence of the following elements in the latter part of the communication process after decoding:
(A) Environment
(B) Feedback
(C) Context
(D) Interference
Choose the correct answer from the option given below:
Identify the correct sequence for successful communication.