The types of power as related to communication in sequence are:
A. Referent
B. Reward
C. Coercive
D. Persuasive
E. Legitimate
Choose the correct answer from the options given below
E, A, B, C, D
In organisational and communication theory, the bases of power that influence how a message or directive is received are commonly arranged in a specific sequence.
Legitimate power is based on the formal position, role or authority a person holds, and it forms the foundational or starting basis of power in this sequence.
Referent power follows, arising from the receiver's identification with, respect for, or personal attachment to the source of communication.
Reward power comes next, based on the source's ability to provide rewards, incentives or benefits to the receiver.
Coercive power follows, based on the source's ability to punish, threaten or impose negative consequences on the receiver.
Persuasive power comes last in the sequence, based on the source's ability to influence the receiver through logical argument, evidence and reasoning rather than position or force.
Arranging the types in the sequence Legitimate, Referent, Reward, Coercive and Persuasive corresponds to the order E, A, B, C, D.
Given below are two statements:
Statement I : The linear model of communication is used for generating intentional results.
Statement II : The linear model of communication was the basis of propaganda during the World War II.
In the light of the above statements, choose the correct answer from the options given below:
Swapping of encoder-decoder roles in communication happens due to
In the communication process, signs derive meanings through:
Match the following.
| Set – I (Communication elements) | Set – II (Description of process part) |
| (a) Sender | (i) Brain |
| (b) Receiver | (iv) Sensory organs |
| (c) Message | (ii) Electro-magnetic impulses |
| (d) Medium | (iii) The central nervous system |
Choose the correct answer from the options given below:
Choose the correct sequence of communication from the options given below:
In a classroom situation, a teacher organizes group discussion to help arrive at a solution of a problem. In terms of a model of communication used, it will be called
Which of the following sequence correctly depicts the linear communication model between teacher and students.
Signs are considered as secondary products of :
Find the odd one from below:
Feedback makes the classroom communication process:
(a) Linear
(b) Circular
(c) Complete
(d) Interactive
(e) Disorganized
The faces of a cube are numbered 1 to 6. Four different positions of the cube are shown below :

The number on the face opposite to 2 is: