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Question

The types of power as related to communication in sequence are:
A. Referent
B. Reward
C. Coercive
D. Persuasive
E. Legitimate
Choose the correct answer from the options given below

This question was previously asked in
UGC NET 2023 Electronic Science Question Paper (13-Dec-2023) (Shift 1)
The correct answer is

E, A, B, C, D

In organisational and communication theory, the bases of power that influence how a message or directive is received are commonly arranged in a specific sequence.
Legitimate power is based on the formal position, role or authority a person holds, and it forms the foundational or starting basis of power in this sequence.
Referent power follows, arising from the receiver's identification with, respect for, or personal attachment to the source of communication.
Reward power comes next, based on the source's ability to provide rewards, incentives or benefits to the receiver.
Coercive power follows, based on the source's ability to punish, threaten or impose negative consequences on the receiver.
Persuasive power comes last in the sequence, based on the source's ability to influence the receiver through logical argument, evidence and reasoning rather than position or force.
Arranging the types in the sequence Legitimate, Referent, Reward, Coercive and Persuasive corresponds to the order E, A, B, C, D.

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Similar Questions

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Important Questions from Process of Communication

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    Choose the correct answer from the options given below:
  3. The faces of a cube are numbered 1 to 6. Four different positions of the cube are shown below :



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  4. Communication can be seen as processes of information transmission governed by three levels of semiotic rules:
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