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Given below are two statements:
Statement I: Wilbur Schramm's model of communication had interpreters acting as both encoders and decoders.
Statement II: Wilbur Schramm was one of the first scholars to consider communication as an interactive process.
In the light of the above statements, choose the correct answer from the options given below:

This question was previously asked in
UGC NET 2023 Electronic Science Question Paper (13-Dec-2023) (Shift 1)
The correct answer is

Both Statement I and Statement II are true

Both statements describe the contribution of Wilbur Schramm, a foundational figure in communication studies, and both are true.

Statement I is true. In Schramm's circular model of communication (1954), he replaced the fixed roles of "sender" and "receiver" with the single role of the interpreter. Each participant acts as an interpreter who simultaneously performs all three functions — encoding, decoding and interpreting — so a person encodes a message, sends it, and at the same time decodes and interprets the messages coming back. This treatment of both parties as encoders and decoders was a decisive break from earlier one-way linear models.

Statement II is true. Schramm was indeed among the first scholars to conceptualise communication as a two-way, interactive (circular) process rather than a mere one-directional transmission from source to destination. His model foregrounded the ideas of the field of experience (communication succeeds where the experiences of the two parties overlap), continuous feedback, and the building of shared meaning, all of which mark communication as interactive.

Because both the description of interpreters as encoders-and-decoders and the recognition of Schramm as an early proponent of interactive communication are accurate, the answer is Both Statement I and Statement II are true.

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Similar Questions

  1. The types of power as related to communication in sequence are:
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    C. Coercive
    D. Persuasive
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  2. Given below are two statements:

    Statement I: A study of the communicator in the communication process leads us to content analysis.

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  3. Given below are two statements: 

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  5. Match List I with List II

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  6. Swapping of encoder-decoder roles in communication happens due to

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    Code:

  8. In a classroom, the probability of message reception can be enhanced by:

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  10. Match the following.

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Important Questions from Process of Communication

  1. Which type of communication is followed by video conferencing?

  2. The sequencing of the communication process in an organization is:

  3. Which among them is the tool generally used for Asynchronous Interaction?

  4. Which one of the following is not the tool for Synchronous Interaction?

  5. In the process of two-way communication, 'sender' is at one end while ______ is at the other end.

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