Given below are two statements:
Statement I: Wilbur Schramm's model of communication had interpreters acting as both encoders and decoders.
Statement II: Wilbur Schramm was one of the first scholars to consider communication as an interactive process.
In the light of the above statements, choose the correct answer from the options given below:
Both Statement I and Statement II are true
The correct answer is Both Statement I and Statement II are true.
Statement I is true: In Wilbur Schramm's 1954 interactive model of communication, both the sender and the receiver are described as interpreters who simultaneously encode and decode messages. This was a major departure from one-way linear models.
Statement II is true: Schramm was among the first communication scholars to conceptualise communication as a two-way, interactive process rather than a simple one-directional transmission. His model introduced the concepts of field of experience, feedback, and shared meaning.
The types of power as related to communication in sequence are:
A. Referent
B. Reward
C. Coercive
D. Persuasive
E. Legitimate
Choose the correct answer from the options given below
Given below are two statements:
Statement I: A study of the communicator in the communication process leads us to content analysis.
Statement II: An analysis of 'says what' (the message) is control analysis.
In the light of the above statements, choose the most appropriate answer from the options given below:
Match List I with List II.
| List I | List II |
| Elements of Communication | Characteristic feature |
| (A) Source | (I) Means used to convey the message |
| (B) Receiver | (II) Set of verbal and nonverbal cues from a source |
| (C) Message | (III) A person who interprets the message |
| (D) Channel | (IV) A person or an event which provides verbal / non verbal cues. |
Choose the correct answer from the options given below:
Select the advantage of feedback in the process of communication from the following.
In the communication process, when the sender and the receiver interchange their roles in respect of sending and receiving the message, it is called
Identify the correct sequence of the following elements in the latter part of the communication process after decoding:
(A) Environment
(B) Feedback
(C) Context
(D) Interference
Choose the correct answer from the option given below:
Identify the correct sequence for successful communication.