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Question

Given below are two statements:

Statement I: A study of the communicator in the communication process leads us to content analysis.

Statement II: An analysis of 'says what' (the message) is control analysis.

In the light of the above statements, choose the most appropriate answer from the options given below:

This question was previously asked in
UGC NET 2023 Electronic Science Question Paper (13-Dec-2023) (Shift 1)
The correct answer is

Both Statement I and Statement II are incorrect.

This question is based on Harold Lasswell's classic model of communication, which breaks the process into five elements: Who (communicator) says What (message) through Which channel to Whom (receiver) with What effect. Each element corresponds to a distinct type of analysis: study of the communicator corresponds to Control analysis, study of the message corresponds to Content analysis, study of the channel corresponds to Media analysis, study of the receiver corresponds to Audience analysis, and study of the effect corresponds to Effect analysis.
Statement I claims that studying the communicator leads to content analysis. This is incorrect: according to Lasswell's model, studying the 'Who' (the communicator, including who controls the message and the channel) corresponds to Control analysis, not content analysis.
Statement II claims that analysing 'says what' (the message) is control analysis. This is also incorrect: analysing the message itself ('says what') corresponds to Content analysis, not control analysis; the two labels have been swapped.
Since both statements have interchanged the correct terms and are therefore each wrong, the correct answer is Both Statement I and Statement II are incorrect.

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Similar Questions

  1. Given below are two statements: 

    Statement I : The linear model of communication is used for generating intentional results. 

    Statement II : The linear model of communication was the basis of propaganda during the World War II.

     In the light of the above statements, choose the correct answer from the options given below:

  2. Swapping of encoder-decoder roles in communication happens due to

  3. In the communication process, signs derive meanings through:

  4. Match the following.

    Set – I (Communication elements)Set – II (Description of process part)
    (a) Sender(i) Brain
    (b) Receiver(iv) Sensory organs
    (c) Message(ii) Electro-magnetic impulses
    (d) Medium(iii) The central nervous system


    Choose the correct answer from the options given below:

     

  5. Choose the correct sequence of communication from the options given below:

  6. In a classroom situation, a teacher organizes group discussion to help arrive at a solution of a problem. In terms of a model of communication used, it will be called

  7. Which of the following sequence correctly depicts the linear communication model between teacher and students.

  8. Signs are considered as secondary products of :

  9. Find the odd one from below:

  10. Feedback makes the classroom communication process:

    (a) Linear

    (b) Circular

    (c) Complete

    (d) Interactive

    (e) Disorganized


Important Questions from Process of Communication

  1. Arrnage the steps of message development in sequential order:
    A. Encoding message
    B. Transmission message
    C. Formulation of meaning
    D. Submitting message
    E. Development of message
    Choose the correct answer from the options given below:
  2. Arrange the elements of Westley and MacLean Model in sequential order:
    A. Feedback
    B. Senders Sensory experience
    C. Environment
    D. Message to the reciever
    E. Gate keeper who controls the flow of information
    Choose the correct answer from the options given below:
  3. The faces of a cube are numbered 1 to 6. Four different positions of the cube are shown below :



    The number on the face opposite to 2 is:

  4. Communication can be seen as processes of information transmission governed by three levels of semiotic rules:
  5. Which one of the following models use only three elements to explain the process of communication ?
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