Given below are two statements:
Statement I: A study of the communicator in the communication process leads us to content analysis.
Statement II: An analysis of 'says what' (the message) is control analysis.
In the light of the above statements, choose the most appropriate answer from the options given below:
Both Statement I and Statement II are incorrect.
This question is based on Harold Lasswell's classic model of communication, which breaks the process into five elements: Who (communicator) says What (message) through Which channel to Whom (receiver) with What effect. Each element corresponds to a distinct type of analysis: study of the communicator corresponds to Control analysis, study of the message corresponds to Content analysis, study of the channel corresponds to Media analysis, study of the receiver corresponds to Audience analysis, and study of the effect corresponds to Effect analysis.
Statement I claims that studying the communicator leads to content analysis. This is incorrect: according to Lasswell's model, studying the 'Who' (the communicator, including who controls the message and the channel) corresponds to Control analysis, not content analysis.
Statement II claims that analysing 'says what' (the message) is control analysis. This is also incorrect: analysing the message itself ('says what') corresponds to Content analysis, not control analysis; the two labels have been swapped.
Since both statements have interchanged the correct terms and are therefore each wrong, the correct answer is Both Statement I and Statement II are incorrect.
Similar Questions
Given below are two statements:
Statement I: Wilbur Schramm's model of communication had interpreters acting as both encoders and decoders.
Statement II: Wilbur Schramm was one of the first scholars to consider communication as an interactive process.
In the light of the above statements, choose the correct answer from the options given below:The types of power as related to communication in sequence are:
A. Referent
B. Reward
C. Coercive
D. Persuasive
E. Legitimate
Choose the correct answer from the options given below
Important Questions from Process of Communication
Match List I with List II.
List I List II Elements of Communication Characteristic feature
(A) Source (I) Means used to convey the message (B) Receiver (II) Set of verbal and nonverbal cues from a source (C) Message (III) A person who interprets the message (D) Channel (IV) A person or an event which provides verbal / non verbal cues. Choose the correct answer from the options given below:
Select the advantage of feedback in the process of communication from the following.
In the communication process, when the sender and the receiver interchange their roles in respect of sending and receiving the message, it is called
Identify the correct sequence of the following elements in the latter part of the communication process after decoding:
(A) Environment
(B) Feedback
(C) Context
(D) Interference
Choose the correct answer from the option given below:
Identify the correct sequence for successful communication.
