Given below are two statements:
Statement I: A study of the communicator in the communication process leads us to content analysis.
Statement II: An analysis of 'says what' (the message) is control analysis.
In the light of the above statements, choose the most appropriate answer from the options given below:
Both Statement I and Statement II are incorrect.
This question is based on Harold Lasswell's classic model of communication, which breaks the process into five elements: Who (communicator) says What (message) through Which channel to Whom (receiver) with What effect. Each element corresponds to a distinct type of analysis: study of the communicator corresponds to Control analysis, study of the message corresponds to Content analysis, study of the channel corresponds to Media analysis, study of the receiver corresponds to Audience analysis, and study of the effect corresponds to Effect analysis.
Statement I claims that studying the communicator leads to content analysis. This is incorrect: according to Lasswell's model, studying the 'Who' (the communicator, including who controls the message and the channel) corresponds to Control analysis, not content analysis.
Statement II claims that analysing 'says what' (the message) is control analysis. This is also incorrect: analysing the message itself ('says what') corresponds to Content analysis, not control analysis; the two labels have been swapped.
Since both statements have interchanged the correct terms and are therefore each wrong, the correct answer is Both Statement I and Statement II are incorrect.
Similar Questions
Given below are two statements:
Statement I: Wilbur Schramm's model of communication had interpreters acting as both encoders and decoders.
Statement II: Wilbur Schramm was one of the first scholars to consider communication as an interactive process.
In the light of the above statements, choose the correct answer from the options given below:The types of power as related to communication in sequence are:
A. Referent
B. Reward
C. Coercive
D. Persuasive
E. Legitimate
Choose the correct answer from the options given belowGiven below are two statements:
Statement I : The linear model of communication is used for generating intentional results.
Statement II : The linear model of communication was the basis of propaganda during the World War II.
In the light of the above statements, choose the correct answer from the options given below:
The mechanical model of communication is characterised by:
A. Multiple-way flow
B. One-way flow
C. From one-to-many
D. Anonymity
E. Active audience.
Choose the most appropriate answer from the options given below:
Match List I with List II
List I
Communication conceptList II
DescriptionA. Referents I. It structures human experiences B. Constructs II. Experience in relation to objects C. Symbol III. Gesture representing an agreed upon phenomenon D. Language IV. Objects of orientation Choose the correct answer from the options given below:
Swapping of encoder-decoder roles in communication happens due to
Which of the following set of statements is correct for describing the human communication process?
(a) Non-verbal communication can stimulate ideas.
(b) Communication is a learnt ability.
(c) Communication is not a universal panacea.
(d) Communication cannot break-down.
(e) More communication means more effective learning by students.
(f) Value of what is learnt through classroom communication is not an issue for students.
Code:
In a classroom, the probability of message reception can be enhanced by:
In the communication process, signs derive meanings through:
Match the following.
Set – I (Communication elements) Set – II (Description of process part) (a) Sender (i) Brain (b) Receiver (iv) Sensory organs (c) Message (ii) Electro-magnetic impulses (d) Medium (iii) The central nervous system
Choose the correct answer from the options given below:
Important Questions from Process of Communication
Which type of communication is followed by video conferencing?
The sequencing of the communication process in an organization is:
Which among them is the tool generally used for Asynchronous Interaction?
Which one of the following is not the tool for Synchronous Interaction?
In the process of two-way communication, 'sender' is at one end while ______ is at the other end.
