In mass communication the audience is:
Heterogeneous
Concept: Mass communication reaches a very large number of people through media such as newspapers, radio, television and the internet. A defining feature of the mass audience is that it is large, widely scattered, anonymous and made up of people from very different backgrounds, ages, regions and interests. Such a mixed audience is called heterogeneous.
Why this fits: The mass audience is not one uniform group; it is diverse in every respect, hence Heterogeneous correctly describes it.
Why the other choices are wrong:
- Identifiable is incorrect because the mass audience is anonymous; the communicator usually does not know exactly who is receiving the message.
- Relatively small is the opposite of reality; mass communication by definition addresses a very large audience.
- Homogeneous (uniform, alike) is wrong because the mass audience is mixed and varied, not similar.
Takeaway: The mass-communication audience is large, anonymous and diverse, i.e. heterogeneous.
Correct answer: Heterogeneous
Similar Questions
The people's preconceptions and frames of reference, and spreading one's own limited attitudes towards issues and images result in:
Given below are two statements :
Statement I : The right to communicate can prompt the emergence of negative liberty though its positive impact cannot be overlooked.
Statement II : The hidden impact of free market place has diluted the concept of free speech to suit the corporate ends.
In the light of the above statements, choose the most appropriate answer from the options given below :
Assertion A: The correlation function of mass media is vital for any society.
Reason R: The interpretational aspects that include advertising and public relations shape and influence public opinion.
Choose the correct answer from the codes given below:
Codes:Assertion A Media entertainment does not enhance the cultural level of society.
Reason R: Most media entertainment encourages escapism, not content quality.
Choose the correct answer from the options given below:Which of the following is a function of mass media?
Today’s media-society equation is largely
Educational broadcasting suffers from the factor of:
Which one of the following is known as fourth estate?
Which of the following are features of mass communication?
A. Face-to-faceB. Private
C. PublicD. Rapid
E. From a professional source
Choose the correct answer from the options given below:
Given below are two statements:
Statement I: All media are symbol systems and this is a fact in the case of television also.
Statement II: Television is a medium that conveys messages to a homogeneous audience only.
In the light of the above statements, choose the most appropriate answer from the options given below:
Important Questions from Mass Media and Society
Which of the following statements is FALSE?
- Arrange the following works in the field of Media in the chronological order :
A. R. Jenkin - Convergence culture: where old and new media collide
B. S. Cohen - The social manufacture of news: Deviance, social problems and the mass media
C. R.L. Keeble and J. Mair The phone hacking scandal: Journalism on Trial
D. B.A. McCable and G.M. Martin - School violence, the media and criminal justice responses
Choose the correct answer from the options given below: Which among the following are NOT the strengths of radio?
(A) Audience selectivity
(B) Directional signage
(C) Frequency builder
(D) Low cost product
(E) Low reach
Choose the correct answer from the options given below :
- Match List-I with List-II:Choose the correct answer from the options given below :
List-I Type of media List-II Example (A) Print (I) Television (B) Interactive (II) Magazine (C) Out of home (III) Internet (D) Broadcast (IV) Poster A brief 10 - 60 second message between programmes, generally in the form of jingles is called as_________________.
