In mass communication the audience is:
Heterogeneous
Concept: Mass communication reaches a very large number of people through media such as newspapers, radio, television and the internet. A defining feature of the mass audience is that it is large, widely scattered, anonymous and made up of people from very different backgrounds, ages, regions and interests. Such a mixed audience is called heterogeneous.
Why this fits: The mass audience is not one uniform group; it is diverse in every respect, hence Heterogeneous correctly describes it.
Why the other choices are wrong:
- Identifiable is incorrect because the mass audience is anonymous; the communicator usually does not know exactly who is receiving the message.
- Relatively small is the opposite of reality; mass communication by definition addresses a very large audience.
- Homogeneous (uniform, alike) is wrong because the mass audience is mixed and varied, not similar.
Takeaway: The mass-communication audience is large, anonymous and diverse, i.e. heterogeneous.
Correct answer: Heterogeneous
Similar Questions
Which of the following are features of mass communication?
A. Face-to-faceB. Private
C. PublicD. Rapid
E. From a professional source
Choose the correct answer from the options given below:
Given below are two statements:
Statement I: All media are symbol systems and this is a fact in the case of television also.
Statement II: Television is a medium that conveys messages to a homogeneous audience only.
In the light of the above statements, choose the most appropriate answer from the options given below:Given below are two statements:
Statement I: The new means of communication has promoted an 'ideology of limitless' communication.
Statement II: The new means of communication are against electronically extended interactivity among individuals.
In the light of the above statements, choose the most appropriate answer from the options given below:By creating a bunch of expectations, mass media induce which of the following among audiences :
The people's preconceptions and frames of reference, and spreading one's own limited attitudes towards issues and images result in:
Given below are two statements :
Statement I : The right to communicate can prompt the emergence of negative liberty though its positive impact cannot be overlooked.
Statement II : The hidden impact of free market place has diluted the concept of free speech to suit the corporate ends.
In the light of the above statements, choose the most appropriate answer from the options given below :
According to Pierre Bourdieu cultural capital, through communication is for:
The liberation aspect of media communication is known as
Given below are two statements:
Statement I: At national and international levels, communication recognises the difference between truth and falsehood.
Statement II: Propaganda, as a process of communication, to persuade the masses, does not distinguish between truth and falsehood.
In light of the above statements, choose the correct answer from the options given below:
Assertion A: The correlation function of mass media is vital for any society.
Reason R: The interpretational aspects that include advertising and public relations shape and influence public opinion.
Choose the correct answer from the codes given below:
Codes:
Important Questions from Mass Media and Society
Which of the following statements is FALSE?
- What among the following are some media organisations?
A. Registrar of Newspaper for India (RNI)
B. National Institute of Fashion Technology (NIFT)
C. The Press Council of India (PCI)
D. Audit Bureau of Circulation Ltd (ABC)
E. University School of Mass Communication (USMC)
Choose the correct answer from the options given below: - What among the following are functions of the Mass Media?
A. Infrastructure- Building
B. Entertainment
C. Information
D. Tax- Collection
E. Advertising
Choose the correct answer from the options given below: - Match List - I with List - II:Choose the correct answer from the options given below:
List - I Theory List - II Characteristic A. Soviet Communist Media Theory I. Media to assist in growth of society and national development B. Libertarian Media Theory II. Media is controlled C. Development Media Theory III. Media is an agent of the government D. Authoritarian Media Theory IV. Media is free and has full autonomy - Arrange the video editing software in chronological order of their development/launch beginning from the first:
A. Adobe Premier Pro
B. Final Cut Pro
C. Pinnacle Studio
D. Avid Media Composure
E. Blender
Choose the correct answer from the options given below:
