A brief 10 - 60 second message between programmes, generally in the form of jingles is called as_________________.
Defining Brief Programme Messages
The question asks to identify a specific type of short message, typically lasting 10 to 60 seconds, often presented as jingles, that airs between television or radio programmes.
Understanding Public Service Announcements (PSAs)
A Public Service Announcement (PSA) is a short message or advertisement broadcast for the public good. These messages are used to raise awareness, change public attitudes or behavior, and inform the public about important issues.
- PSAs are commonly used by non-profit organizations and government agencies.
- They often air during commercial breaks or between scheduled programmes.
- The format can vary, including jingles, short talks, or visual messages, fitting the description of a "10 - 60 second message" and "jingles".
Analyzing the Options
Let's look at why 'Public Service Announcement' is the correct fit:
- Public Social Advertisement and Public Social Announcement are not standard industry terms for this type of broadcast message.
- Participatory Service Announcement is not a recognized term in broadcasting contexts.
- Public Service Announcement directly matches the description of a short, often jingle-like message aired between programmes to inform or influence the public on important matters.
Therefore, a brief 10 to 60-second message between programmes, often in the form of jingles, is specifically known as a Public Service Announcement.
Important Questions from Mass Media and Society
Which of the following statements is FALSE?
- Arrange the following works in the field of Media in the chronological order :
A. R. Jenkin - Convergence culture: where old and new media collide
B. S. Cohen - The social manufacture of news: Deviance, social problems and the mass media
C. R.L. Keeble and J. Mair The phone hacking scandal: Journalism on Trial
D. B.A. McCable and G.M. Martin - School violence, the media and criminal justice responses
Choose the correct answer from the options given below: - Given below are two statements: one is labelled as Assertion A and the other is labelled as Reason R
Assertion A: Television is the popular cultural form of the twentieth and twenty-first centuries.
Reason R: Meanings and messages are not simply 'transmitted', they are always produced: first by the encoder
from the 'raw' material of everyday life; second by the audience in relation to its location in other discourses.
In the light of the above statements, choose the most appropriate answer from the options given below Which among the following are NOT the strengths of radio?
(A) Audience selectivity
(B) Directional signage
(C) Frequency builder
(D) Low cost product
(E) Low reach
Choose the correct answer from the options given below :
- Match List-I with List-II:Choose the correct answer from the options given below :
List-I Type of media List-II Example (A) Print (I) Television (B) Interactive (II) Magazine (C) Out of home (III) Internet (D) Broadcast (IV) Poster
