List-I Type of media List-II Example (A) Print (I) Television (B) Interactive (II) Magazine (C) Out of home (III) Internet (D) Broadcast (IV) Poster
Matching Media Types with Examples
This question requires matching different types of media (List-I) with their corresponding examples (List-II).
Analysis of Media Types and Examples:
- (A) Print Media: This includes traditional media that are physically printed. A Magazine is a classic example of print media.
- (B) Interactive Media: This type of media allows users to interact and engage with the content. The Internet facilitates two-way communication and user interaction.
- (C) Out of Home (OOH) Media: This category covers media consumed outside the home, often in public spaces. A Poster displayed publicly is a common example of OOH media.
- (D) Broadcast Media: This refers to media transmitted over airwaves to a mass audience. Television is a primary example of broadcast media.
Correct Matches:
Based on the analysis, the correct pairings are:
- (A) - (II) Magazine
- (B) - (III) Internet
- (C) - (IV) Poster
- (D) - (I) Television
Solution Table:
| List-I (Type) | List-II (Example) |
|---|---|
| (A) Print | (II) Magazine |
| (B) Interactive | (III) Internet |
| (C) Out of home | (IV) Poster |
| (D) Broadcast | (I) Television |
This corresponds to the matching: (A) - (II), (B) - (III), (C) - (IV), (D) - (I).
Important Questions from Mass Media and Society
Which of the following statements is FALSE?
- Arrange the following works in the field of Media in the chronological order :
A. R. Jenkin - Convergence culture: where old and new media collide
B. S. Cohen - The social manufacture of news: Deviance, social problems and the mass media
C. R.L. Keeble and J. Mair The phone hacking scandal: Journalism on Trial
D. B.A. McCable and G.M. Martin - School violence, the media and criminal justice responses
Choose the correct answer from the options given below: - Given below are two statements: one is labelled as Assertion A and the other is labelled as Reason R
Assertion A: Television is the popular cultural form of the twentieth and twenty-first centuries.
Reason R: Meanings and messages are not simply 'transmitted', they are always produced: first by the encoder
from the 'raw' material of everyday life; second by the audience in relation to its location in other discourses.
In the light of the above statements, choose the most appropriate answer from the options given below Which among the following are NOT the strengths of radio?
(A) Audience selectivity
(B) Directional signage
(C) Frequency builder
(D) Low cost product
(E) Low reach
Choose the correct answer from the options given below :
A brief 10 - 60 second message between programmes, generally in the form of jingles is called as_________________.
