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Question

Match List-I with List-II:
List-I Type of mediaList-II Example
(A) Print(I) Television
(B) Interactive(II) Magazine
(C) Out of home(III) Internet
(D) Broadcast(IV) Poster
Choose the correct answer from the options given below :

The correct answer is
(A) - (II), (B) - (III), (C) - (IV), (D) - (I)

Matching Media Types with Examples

This question requires matching different types of media (List-I) with their corresponding examples (List-II).

Analysis of Media Types and Examples:

  • (A) Print Media: This includes traditional media that are physically printed. A Magazine is a classic example of print media.
  • (B) Interactive Media: This type of media allows users to interact and engage with the content. The Internet facilitates two-way communication and user interaction.
  • (C) Out of Home (OOH) Media: This category covers media consumed outside the home, often in public spaces. A Poster displayed publicly is a common example of OOH media.
  • (D) Broadcast Media: This refers to media transmitted over airwaves to a mass audience. Television is a primary example of broadcast media.

Correct Matches:

Based on the analysis, the correct pairings are:

  • (A) - (II) Magazine
  • (B) - (III) Internet
  • (C) - (IV) Poster
  • (D) - (I) Television

Solution Table:

List-I (Type) List-II (Example)
(A) Print (II) Magazine
(B) Interactive (III) Internet
(C) Out of home (IV) Poster
(D) Broadcast (I) Television

This corresponds to the matching: (A) - (II), (B) - (III), (C) - (IV), (D) - (I).

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Important Questions from Mass Media and Society

  1. Which of the following statements is FALSE?

  2. Which among the following are NOT the strengths of radio? 

    (A) Audience selectivity 

    (B) Directional signage 

    (C) Frequency builder 

    (D) Low cost product 

    (E) Low reach 

    Choose the correct answer from the options given below :

  3. A brief 10 - 60 second message between programmes, generally in the form of jingles is called as_________________.

  4. Which of these statements characterise media literacy :
    (A) It is the ability to evaluate news sources
    (B) It builds essential skills of inquiry and self-expression
    (C) It helps in understanding the role of media in society
    (D) It is the proficiency in various film editing software's
    Choose the correct answer from the options given below:
  5. Match List-I with List-II:
    List-I
    (Television Channel)
    List-II
    (Type)
    (A) Doordarshan(I) International
    (B) Aaj Tak(II) Conglomerate
    (C) BBC(III) Government
    (D) Sony(IV) Private

    Choose the correct answer from the options given below:
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