Assertion A Media entertainment does not enhance the cultural level of society.
Reason R: Most media entertainment encourages escapism, not content quality.
Choose the correct answer from the options given below:
Both A and R are true, and R is the correct explanation of A
Assertion: 'Media entertainment does not enhance the cultural level of society.' Reason: 'Most media entertainment encourages escapism, not content quality.'
Both statements are true. The assertion states an outcome — mainstream entertainment media generally fails to raise the cultural standard of society. The reason states a cause — such entertainment is oriented towards escapism and light diversion rather than towards quality of content. Escapist material that avoids substantive content is precisely what prevents any lift in cultural level. So the reason directly explains why the assertion holds: because entertainment prioritises escapism over quality, it does not enhance the cultural level. The reason is therefore the correct explanation of the assertion.
Because both are true and the reason properly accounts for the assertion, the options that call either statement false, or that accept both as true but deny the explanatory link, do not fit.
Correct answer: Both A and R are true, and R is the correct explanation of A
The people's preconceptions and frames of reference, and spreading one's own limited attitudes towards issues and images result in:
In mass communication the audience is:
Given below are two statements :
Statement I : The right to communicate can prompt the emergence of negative liberty though its positive impact cannot be overlooked.
Statement II : The hidden impact of free market place has diluted the concept of free speech to suit the corporate ends.
In the light of the above statements, choose the most appropriate answer from the options given below :
Assertion A: The correlation function of mass media is vital for any society.
Reason R: The interpretational aspects that include advertising and public relations shape and influence public opinion.
Choose the correct answer from the codes given below:
Codes:
Which of the following is a function of mass media?
Today’s media-society equation is largely
Educational broadcasting suffers from the factor of:
Which one of the following is known as fourth estate?
Which of the following are features of mass communication?
A. Face-to-face
B. Private
C. Public
D. Rapid
E. From a professional source
Choose the correct answer from the options given below:
Given below are two statements:
Statement I: All media are symbol systems and this is a fact in the case of television also.
Statement II: Television is a medium that conveys messages to a homogeneous audience only.
In the light of the above statements, choose the most appropriate answer from the options given below:
Which of the following statements is FALSE?
Which among the following are NOT the strengths of radio?
(A) Audience selectivity
(B) Directional signage
(C) Frequency builder
(D) Low cost product
(E) Low reach
Choose the correct answer from the options given below :
| List-I Type of media | List-II Example |
| (A) Print | (I) Television |
| (B) Interactive | (II) Magazine |
| (C) Out of home | (III) Internet |
| (D) Broadcast | (IV) Poster |
A brief 10 - 60 second message between programmes, generally in the form of jingles is called as_________________.