Given below are two statements:
Statement I: All media are symbol systems and this is a fact in the case of television also.
Statement II: Television is a medium that conveys messages to a homogeneous audience only.
In the light of the above statements, choose the most appropriate answer from the options given below:
Statement I is correct but statement II is incorrect.
Statement I says that all media are symbol systems, and this holds true for television as well. This is correct: every medium of communication - print, radio, television, film - conveys meaning through symbols (words, images, sounds, visual conventions), and television is no exception; it communicates through a combination of visual and auditory symbol systems.
Statement II says that television conveys messages to a homogeneous audience only. This is incorrect: a defining characteristic of mass media like television is precisely that it reaches a large, heterogeneous (diverse) audience - people who differ in age, education, income, culture, and location, and who are usually anonymous to the sender and to each other. Reaching a homogeneous audience only is more typical of targeted or interpersonal communication, not mass communication such as television.
Since Statement I is correct and Statement II is incorrect, the right answer is Statement I is correct but Statement II is incorrect.
Similar Questions
The people's preconceptions and frames of reference, and spreading one's own limited attitudes towards issues and images result in:
In mass communication the audience is:
Given below are two statements :
Statement I : The right to communicate can prompt the emergence of negative liberty though its positive impact cannot be overlooked.
Statement II : The hidden impact of free market place has diluted the concept of free speech to suit the corporate ends.
In the light of the above statements, choose the most appropriate answer from the options given below :
Assertion A: The correlation function of mass media is vital for any society.
Reason R: The interpretational aspects that include advertising and public relations shape and influence public opinion.
Choose the correct answer from the codes given below:
Codes:Assertion A Media entertainment does not enhance the cultural level of society.
Reason R: Most media entertainment encourages escapism, not content quality.
Choose the correct answer from the options given below:Which of the following is a function of mass media?
Today’s media-society equation is largely
Educational broadcasting suffers from the factor of:
Which one of the following is known as fourth estate?
Which of the following are features of mass communication?
A. Face-to-faceB. Private
C. PublicD. Rapid
E. From a professional source
Choose the correct answer from the options given below:
Important Questions from Mass Media and Society
Which of the following statements is FALSE?
- Arrange the following works in the field of Media in the chronological order :
A. R. Jenkin - Convergence culture: where old and new media collide
B. S. Cohen - The social manufacture of news: Deviance, social problems and the mass media
C. R.L. Keeble and J. Mair The phone hacking scandal: Journalism on Trial
D. B.A. McCable and G.M. Martin - School violence, the media and criminal justice responses
Choose the correct answer from the options given below: Which among the following are NOT the strengths of radio?
(A) Audience selectivity
(B) Directional signage
(C) Frequency builder
(D) Low cost product
(E) Low reach
Choose the correct answer from the options given below :
- Match List-I with List-II:Choose the correct answer from the options given below :
List-I Type of media List-II Example (A) Print (I) Television (B) Interactive (II) Magazine (C) Out of home (III) Internet (D) Broadcast (IV) Poster A brief 10 - 60 second message between programmes, generally in the form of jingles is called as_________________.
