Given below are two statements:
Statement I: All media are symbol systems and this is a fact in the case of television also.
Statement II: Television is a medium that conveys messages to a homogeneous audience only.
In the light of the above statements, choose the most appropriate answer from the options given below:
Statement I is correct but statement II is incorrect.
Statement I says that all media are symbol systems, and this holds true for television as well. This is correct: every medium of communication - print, radio, television, film - conveys meaning through symbols (words, images, sounds, visual conventions), and television is no exception; it communicates through a combination of visual and auditory symbol systems.
Statement II says that television conveys messages to a homogeneous audience only. This is incorrect: a defining characteristic of mass media like television is precisely that it reaches a large, heterogeneous (diverse) audience - people who differ in age, education, income, culture, and location, and who are usually anonymous to the sender and to each other. Reaching a homogeneous audience only is more typical of targeted or interpersonal communication, not mass communication such as television.
Since Statement I is correct and Statement II is incorrect, the right answer is Statement I is correct but Statement II is incorrect.
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