The people's preconceptions and frames of reference, and spreading one's own limited attitudes towards issues and images result in:
Stereotypes
Concept: When people carry their own preconceptions and narrow frames of reference and then spread their limited attitudes about issues, groups and images, the result is a fixed, oversimplified and often exaggerated mental picture applied to a whole category of people. In communication and media studies this is exactly what is called a stereotype.
Why this fits: Preconceptions + limited personal attitudes + generalising them to issues and images = a rigid, ready-made image = stereotyping. So the outcome described is Stereotypes.
Why the other choices are wrong:
- Stable identity is a settled, healthy self-concept; imposing one's biases on others does not build a stable identity, so this does not follow.
- Social harmony means peaceful co-existence; spreading limited, prejudiced attitudes actually damages harmony rather than creating it.
- Positive public opinion is a fair, favourable collective view; narrow preconceptions distort opinion and make it biased, not positive.
Takeaway: Spreading one's own limited, preconceived attitudes to whole issues or groups breeds stereotypes.
Correct answer: Stereotypes
Similar Questions
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A. Face-to-faceB. Private
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E. From a professional source
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Statement II: Television is a medium that conveys messages to a homogeneous audience only.
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In mass communication the audience is:
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Given below are two statements:
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The liberation aspect of media communication is known as
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Codes:
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The news print sector in our country is governed by which order from the following?
Multimedia comprises of
What is the name of the software application that facilitates building an early accessible bookmark warehouse that becomes searchable to members or the public?
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(A) For exploring the potential of Social Science methods.
(B) For providing training with a high level of entrepreneurial skill.
(C) For raising the standard of American Education System.
(D) For making assumptions that media have limited direct effect.
Choose the most appropriate answer from the options given below :
Which type of Communication is most difficult in gearing a message to an audience?
