The people's preconceptions and frames of reference, and spreading one's own limited attitudes towards issues and images result in:
Stereotypes
Concept: When people carry their own preconceptions and narrow frames of reference and then spread their limited attitudes about issues, groups and images, the result is a fixed, oversimplified and often exaggerated mental picture applied to a whole category of people. In communication and media studies this is exactly what is called a stereotype.
Why this fits: Preconceptions + limited personal attitudes + generalising them to issues and images = a rigid, ready-made image = stereotyping. So the outcome described is Stereotypes.
Why the other choices are wrong:
- Stable identity is a settled, healthy self-concept; imposing one's biases on others does not build a stable identity, so this does not follow.
- Social harmony means peaceful co-existence; spreading limited, prejudiced attitudes actually damages harmony rather than creating it.
- Positive public opinion is a fair, favourable collective view; narrow preconceptions distort opinion and make it biased, not positive.
Takeaway: Spreading one's own limited, preconceived attitudes to whole issues or groups breeds stereotypes.
Correct answer: Stereotypes
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Codes:
Important Questions from Mass Media and Society
Which of the following statements is FALSE?
- What among the following are some media organisations?
A. Registrar of Newspaper for India (RNI)
B. National Institute of Fashion Technology (NIFT)
C. The Press Council of India (PCI)
D. Audit Bureau of Circulation Ltd (ABC)
E. University School of Mass Communication (USMC)
Choose the correct answer from the options given below: - What among the following are functions of the Mass Media?
A. Infrastructure- Building
B. Entertainment
C. Information
D. Tax- Collection
E. Advertising
Choose the correct answer from the options given below: - Match List - I with List - II:Choose the correct answer from the options given below:
List - I Theory List - II Characteristic A. Soviet Communist Media Theory I. Media to assist in growth of society and national development B. Libertarian Media Theory II. Media is controlled C. Development Media Theory III. Media is an agent of the government D. Authoritarian Media Theory IV. Media is free and has full autonomy - Arrange the video editing software in chronological order of their development/launch beginning from the first:
A. Adobe Premier Pro
B. Final Cut Pro
C. Pinnacle Studio
D. Avid Media Composure
E. Blender
Choose the correct answer from the options given below:
