The people's preconceptions and frames of reference, and spreading one's own limited attitudes towards issues and images result in:
Stereotypes
Concept: When people carry their own preconceptions and narrow frames of reference and then spread their limited attitudes about issues, groups and images, the result is a fixed, oversimplified and often exaggerated mental picture applied to a whole category of people. In communication and media studies this is exactly what is called a stereotype.
Why this fits: Preconceptions + limited personal attitudes + generalising them to issues and images = a rigid, ready-made image = stereotyping. So the outcome described is Stereotypes.
Why the other choices are wrong:
- Stable identity is a settled, healthy self-concept; imposing one's biases on others does not build a stable identity, so this does not follow.
- Social harmony means peaceful co-existence; spreading limited, prejudiced attitudes actually damages harmony rather than creating it.
- Positive public opinion is a fair, favourable collective view; narrow preconceptions distort opinion and make it biased, not positive.
Takeaway: Spreading one's own limited, preconceived attitudes to whole issues or groups breeds stereotypes.
Correct answer: Stereotypes
Similar Questions
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Given below are two statements :
Statement I : The right to communicate can prompt the emergence of negative liberty though its positive impact cannot be overlooked.
Statement II : The hidden impact of free market place has diluted the concept of free speech to suit the corporate ends.
In the light of the above statements, choose the most appropriate answer from the options given below :
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Statement I: At national and international levels, communication recognises the difference between truth and falsehood.
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Assertion A: The correlation function of mass media is vital for any society.
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Choose the correct answer from the codes given below:
Codes:Assertion A Media entertainment does not enhance the cultural level of society.
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Social media platforms have created a:
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Important Questions from Mass Media and Society
Which of the following statements is FALSE?
- What among the following are functions of the Mass Media?
A. Infrastructure- Building
B. Entertainment
C. Information
D. Tax- Collection
E. Advertising
Choose the correct answer from the options given below: Match List - I with List - II:
List - I List - II A. Swayam Prabha I. Kids Programme B. Shark Tank II. Agriculture Programme C. Krishi Darshan III. Business reality T.V. Series D. Shaktimaan IV. Educational Programmes Choose the correct answer from the options given below:
- Arrange the following works in the field of Media in the chronological order :
A. R. Jenkin - Convergence culture: where old and new media collide
B. S. Cohen - The social manufacture of news: Deviance, social problems and the mass media
C. R.L. Keeble and J. Mair The phone hacking scandal: Journalism on Trial
D. B.A. McCable and G.M. Martin - School violence, the media and criminal justice responses
Choose the correct answer from the options given below: - Given below are two statements: one is labelled as Assertion A and the other is labelled as Reason R
Assertion A: People tend to ignore media messages they feel are in accord with their already-held attitudes and interests.
Reason R: Selective exposure theory suggests that audiences tend to match their choice of media channels and content to their own tastes, ideas and informational needs.
In the light of the above statements, choose the most appropriate answer from the options given below
