Assertion A: The correlation function of mass media is vital for any society.
Reason R: The interpretational aspects that include advertising and public relations shape and influence public opinion.
Choose the correct answer from the codes given below:
Codes:
Both A and R are true, and R is the correct explanation of A.
This is an Assertion–Reason item, so we judge each statement separately and then check whether the Reason genuinely explains the Assertion.
The Assertion says the correlation function of mass media is vital for any society. In mass-communication theory (following Lasswell and Wright), media perform key functions: surveillance of the environment, correlation of the parts of society in responding to that environment, transmission of cultural heritage, and entertainment. The correlation function is precisely the selecting, interpreting and prescribing role — it links, comments on and gives meaning to events so society can respond in a coordinated way. This Assertion is therefore true.
The Reason says the interpretational aspects, which include advertising and public relations, shape and influence public opinion. This is also true, and crucially it explains why correlation matters: correlation is an interpretive activity, and it is exactly through interpretation, persuasion, advertising and public relations that media shape and mould public opinion. Hence the Reason supplies the mechanism behind the Assertion.
Because both statements are true and the Reason correctly accounts for the Assertion, the options claiming R is not the correct explanation, or that either statement is false, are all wrong.
Correct answer: Both A and R are true, and R is the correct explanation of A.
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Important Questions from Mass Media and Society
Which of the following statements is FALSE?
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A. Infrastructure- Building
B. Entertainment
C. Information
D. Tax- Collection
E. Advertising
Choose the correct answer from the options given below: Match List - I with List - II:
List - I List - II A. Swayam Prabha I. Kids Programme B. Shark Tank II. Agriculture Programme C. Krishi Darshan III. Business reality T.V. Series D. Shaktimaan IV. Educational Programmes Choose the correct answer from the options given below:
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B. S. Cohen - The social manufacture of news: Deviance, social problems and the mass media
C. R.L. Keeble and J. Mair The phone hacking scandal: Journalism on Trial
D. B.A. McCable and G.M. Martin - School violence, the media and criminal justice responses
Choose the correct answer from the options given below: - Given below are two statements: one is labelled as Assertion A and the other is labelled as Reason R
Assertion A: People tend to ignore media messages they feel are in accord with their already-held attitudes and interests.
Reason R: Selective exposure theory suggests that audiences tend to match their choice of media channels and content to their own tastes, ideas and informational needs.
In the light of the above statements, choose the most appropriate answer from the options given below
