Assertion A: The correlation function of mass media is vital for any society.
Reason R: The interpretational aspects that include advertising and public relations shape and influence public opinion.
Choose the correct answer from the codes given below:
Codes:
Both A and R are true, and R is the correct explanation of A.
This is an Assertion–Reason item, so we judge each statement separately and then check whether the Reason genuinely explains the Assertion.
The Assertion says the correlation function of mass media is vital for any society. In mass-communication theory (following Lasswell and Wright), media perform key functions: surveillance of the environment, correlation of the parts of society in responding to that environment, transmission of cultural heritage, and entertainment. The correlation function is precisely the selecting, interpreting and prescribing role — it links, comments on and gives meaning to events so society can respond in a coordinated way. This Assertion is therefore true.
The Reason says the interpretational aspects, which include advertising and public relations, shape and influence public opinion. This is also true, and crucially it explains why correlation matters: correlation is an interpretive activity, and it is exactly through interpretation, persuasion, advertising and public relations that media shape and mould public opinion. Hence the Reason supplies the mechanism behind the Assertion.
Because both statements are true and the Reason correctly accounts for the Assertion, the options claiming R is not the correct explanation, or that either statement is false, are all wrong.
Correct answer: Both A and R are true, and R is the correct explanation of A.
Similar Questions
Which of the following are features of mass communication?
A. Face-to-faceB. Private
C. PublicD. Rapid
E. From a professional source
Choose the correct answer from the options given below:
Given below are two statements:
Statement I: All media are symbol systems and this is a fact in the case of television also.
Statement II: Television is a medium that conveys messages to a homogeneous audience only.
In the light of the above statements, choose the most appropriate answer from the options given below:Given below are two statements:
Statement I: The new means of communication has promoted an 'ideology of limitless' communication.
Statement II: The new means of communication are against electronically extended interactivity among individuals.
In the light of the above statements, choose the most appropriate answer from the options given below:By creating a bunch of expectations, mass media induce which of the following among audiences :
In mass communication the audience is:
The people's preconceptions and frames of reference, and spreading one's own limited attitudes towards issues and images result in:
Given below are two statements :
Statement I : The right to communicate can prompt the emergence of negative liberty though its positive impact cannot be overlooked.
Statement II : The hidden impact of free market place has diluted the concept of free speech to suit the corporate ends.
In the light of the above statements, choose the most appropriate answer from the options given below :
According to Pierre Bourdieu cultural capital, through communication is for:
Given below are two statements:
Statement I: At national and international levels, communication recognises the difference between truth and falsehood.
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In light of the above statements, choose the correct answer from the options given below:
The liberation aspect of media communication is known as
Important Questions from Mass Media and Society
The news print sector in our country is governed by which order from the following?
Multimedia comprises of
What is the name of the software application that facilitates building an early accessible bookmark warehouse that becomes searchable to members or the public?
For emerging field of mass communication researcher Paul Lazarsfeld proved to be seminal thinker and researcher in what way?
(A) For exploring the potential of Social Science methods.
(B) For providing training with a high level of entrepreneurial skill.
(C) For raising the standard of American Education System.
(D) For making assumptions that media have limited direct effect.
Choose the most appropriate answer from the options given below :
Which type of Communication is most difficult in gearing a message to an audience?
