The most widely used method of collecting the primary data is:
Survey Research
Primary data are collected first-hand for the specific problem at hand, and the question asks which method of gathering such data is used most widely in practice.
The most widely used method is survey research. In a survey the researcher questions respondents directly - through questionnaires or interviews conducted in person, by phone, by mail or online - to obtain information about their knowledge, beliefs, preferences and behaviour. Its popularity comes from its flexibility and reach: a survey can cover a large and dispersed sample, can capture attitudes and intentions that cannot simply be watched, and can be adapted to almost any descriptive research problem.
Observation research records behaviour as it happens but cannot reveal motives or opinions, and experimental research is powerful for testing cause and effect but is more specialised and costly, so neither is the most common. Statistical research is not a data-collection method at all but a way of analysing data. Only survey research is the broadly used primary-data method.
Hence the most widely used method of collecting primary data is survey research.
Marketers have traditionally classified products on the basis of three characteristics : __________ , tangibility and use.
Which one of the following can be legally protected ?
Match the items of List-I with the items of List-II and indicate the code of correct matching:
| List-I | List-II |
|---|---|
| a. Latent demand | i. More consumers would like to buy the product than can be satisfied. |
| b. Full demand | ii. Consumers may be attracted to products that have undesirable social consequences. |
| c. Overfull demand | iii. Consumers may share a strong need that cannot be satisfied by an existing product. |
| d. Unwholesome demand | iv. Consumers are adequately buying all products put into the market place. |
Codes:
_________ marketing describes the employees' skills in serving the clients.
Which of the following concepts holds that consumers prefer the products which are easily available and are inexpensive?
Match the items of List-I with those of List-II and indicate the code of correct matching:
| List-I | List-II |
|---|---|
| a. Core benefit | i. Bed, bathroom, towel, desk and closet |
| b. Basic product | ii. Clean bed sheet |
| c. Expected product | iii. Rest and sleep |
Codes:
Pepsico used ________ to enter the Indian market in the early 1980s.
Match the following:
| List - I (Stages of PLC) | List - II (Critical factors) |
|---|---|
| (a) Introduction | (i) Cost efficiency |
| (b) Growth | (ii) Marketing effectiveness |
| (c) Maturity | (iii) Advertising and Distribution |
| (d) Obsolescence | (iv) Product Development and Design |
Match the following:
| List - I (Pattern of PLC) | List - II (Product category) |
|---|---|
| (a) Growth-Slump-Maturity Pattern | (i) Pharmaceutical products |
| (b) Cycle-Recycle Pattern | (ii) Nylon for parachutes, hosiery, carpeting etc. |
| (c) Scalloped Pattern | (iii) Small kitchen appliances |
Match List - I with List - II.
| List - I (Concept) | List - II (Description) |
| A. Marketing Concept | I. Qualitative, performing and innovative products |
| B. Selling Concept | II. Large-scale sales and promotion effort |
| C. Production Concept | III. Customer focus and values |
| D. Product Concept | IV. Available and affordable products |
Choose the correct answer from the options given below :
Arrange the following stages in the marketing process of an enterprise:
A. Marketing Mix
B. Marketing program implementation
C. Marketing planning
D. Market research
E. Control and evaluation of marketing programs
Choose thecorrectanswer from the options given below:
_______ believes that the consumers will favour those products that offer the best quality, performance and features and therefore the organisation should devote its energy to making continuous product improvements.
The ability to change human needs into wants is called
Which of the following is the characteristic of a product?
Which of the following is an example of durable goods?