Which one of the following can be legally protected ?
Trade Mark
Option 2 — Trade Mark is correct.
A trademark is a brand or a part of a brand that has been given legal protection, because it is capable of exclusive appropriation. Once a brand name or brand mark is registered as a trademark, the owner gets the exclusive right to use it and can prevent others from using it.
| Term | Meaning |
|---|---|
| Brand name | The part of a brand that can be spoken/vocalised |
| Brand mark | The symbol, design or colouring that cannot be spoken |
| Trademark | A brand or part of a brand granted legal protection |
Why the other options are wrong: a brand name or a brand mark by itself is only an identifier; it acquires legal protection only after being registered as a trademark. A package is protected through design/copyright law, not as a trademark in this classic definition.
Takeaway: Trademark = brand + legal protection.
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