Which one of the following can be legally protected ?
Trade Mark
Option 2 — Trade Mark is correct.
A trademark is a brand or a part of a brand that has been given legal protection, because it is capable of exclusive appropriation. Once a brand name or brand mark is registered as a trademark, the owner gets the exclusive right to use it and can prevent others from using it.
| Term | Meaning |
|---|---|
| Brand name | The part of a brand that can be spoken/vocalised |
| Brand mark | The symbol, design or colouring that cannot be spoken |
| Trademark | A brand or part of a brand granted legal protection |
Why the other options are wrong: a brand name or a brand mark by itself is only an identifier; it acquires legal protection only after being registered as a trademark. A package is protected through design/copyright law, not as a trademark in this classic definition.
Takeaway: Trademark = brand + legal protection.
Similar Questions
Marketers have traditionally classified products on the basis of three characteristics : __________ , tangibility and use.
Match the items of List-I with the items of List-II and indicate the code of correct matching:
List-I List-II a. Latent demand i. More consumers would like to buy the product than can be satisfied. b. Full demand ii. Consumers may be attracted to products that have undesirable social consequences. c. Overfull demand iii. Consumers may share a strong need that cannot be satisfied by an existing product. d. Unwholesome demand iv. Consumers are adequately buying all products put into the market place. Codes:
Match the items of List-I with those of List-II and indicate the code of correct matching:
List-I List-II a. Core benefit i. Bed, bathroom, towel, desk and closet b. Basic product ii. Clean bed sheet c. Expected product iii. Rest and sleep Codes:
Which one of the following is the demand state where “Consumers dislike the product and may even pay to avoid it” ?
“The customer wants an inexpensive car”. This is an example of which one of the following type of needs ?
Assertion (A) : Marketers are increasingly asked to justify their investments in financial and profitability terms and rarely in terms of building the brand and customer base.
Reasoning (R) : Organizations recognize that little of their market value comes from intangible assets.
Code :
According to Five-Stage Model of the Consumer Buying Process, which one of the following sequence is followed ?
Which of the following category of goods and services is most likely to require an aggressive use of the selling concept ?
What are the four main components of holistic marketing ?
According to the __________ theory, marketers can enhance demand for a product by associating it with strong drives, using motivating cues and providing positive re-enforcement.
Important Questions from Marketing: Concept and approaches
Arrange the following stages in the marketing process of an enterprise:
A. Marketing Mix
B. Marketing program implementation
C. Marketing planning
D. Market research
E. Control and evaluation of marketing programs
Choose thecorrectanswer from the options given below:
Which of the following is the characteristic of a product?
Which of the following is an example of durable goods?
Traditionally, marketing has been viewed as:
_______ is making it more a challenge today than ever before, to upgrade customer services to get an edge over the competitiors.
