Consider the following statements: (a) Brand equity is essentially the same as brand valuation. (b) Market segmentation and product differentiation are alternative marketing strategies. (c) Durable goods normally require less personal selling, after sales service and seller guarantees, than the non-durable goods. (d) Price discrimination in all forms is illegal in India. Indicate the correct statements:
None
Each statement must be tested against accepted marketing knowledge.
(a) is wrong: brand equity is the value added by the brand as perceived by consumers, which is not the same as brand valuation, the specific accounting or financial estimate of a brand's monetary worth.
(b) is wrong: segmentation and differentiation are not alternatives - they work together, a firm segments the market and then differentiates its offer for the chosen segments.
(c) is wrong: durable goods typically require more personal selling, after-sales service and guarantees than non-durables, because they are higher-value, longer-use purchases.
(d) is wrong: not all price discrimination is illegal in India - only forms that harm competition are restricted; many forms (like versioning or segment pricing) are legal.
Since none of the statements is correct, the answer is none.
Hence the correct answer is None.
Similar Questions
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Reasoning (R) : Organizations recognize that little of their market value comes from intangible assets.
Code :
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Important Questions from Marketing: Concept and approaches
Arrange the following stages in the marketing process of an enterprise:
A. Marketing Mix
B. Marketing program implementation
C. Marketing planning
D. Market research
E. Control and evaluation of marketing programs
Choose thecorrectanswer from the options given below:
Which of the following is the characteristic of a product?
Which of the following is an example of durable goods?
Traditionally, marketing has been viewed as:
_______ is making it more a challenge today than ever before, to upgrade customer services to get an edge over the competitiors.
