“The customer wants an inexpensive car”. This is an example of which one of the following type of needs ?
Stated needs
Option 1 — Stated needs is correct.
Philip Kotler distinguishes five types of customer needs. When a customer explicitly voices a want in their own words — here, “an inexpensive car” — that is the stated need: the literal request as expressed by the buyer.
| Type of need | Car example |
|---|---|
| Stated | The customer wants an inexpensive car. |
| Real | Wants a car whose operating cost, not just price, is low. |
| Unstated | Expects good service from the dealer. |
| Delight | Would like an added GPS/navigation system as a bonus. |
| Secret | Wants friends to see him as a savvy, value-conscious buyer. |
Because the sentence simply repeats what the customer literally says they want, it matches the stated need exactly. Marketers must probe beyond stated needs to uncover the real and unstated ones, since responding only to stated needs may leave the customer unsatisfied.
Takeaway: a customer’s explicitly expressed want — “an inexpensive car” — is a stated need in Kotler’s five-need framework.
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A. Marketing Mix
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C. Marketing planning
D. Market research
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Choose thecorrectanswer from the options given below:
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