“The customer wants an inexpensive car”. This is an example of which one of the following type of needs ?
Stated needs
Option 1 — Stated needs is correct.
Philip Kotler distinguishes five types of customer needs. When a customer explicitly voices a want in their own words — here, “an inexpensive car” — that is the stated need: the literal request as expressed by the buyer.
| Type of need | Car example |
|---|---|
| Stated | The customer wants an inexpensive car. |
| Real | Wants a car whose operating cost, not just price, is low. |
| Unstated | Expects good service from the dealer. |
| Delight | Would like an added GPS/navigation system as a bonus. |
| Secret | Wants friends to see him as a savvy, value-conscious buyer. |
Because the sentence simply repeats what the customer literally says they want, it matches the stated need exactly. Marketers must probe beyond stated needs to uncover the real and unstated ones, since responding only to stated needs may leave the customer unsatisfied.
Takeaway: a customer’s explicitly expressed want — “an inexpensive car” — is a stated need in Kotler’s five-need framework.
Similar Questions
Marketers have traditionally classified products on the basis of three characteristics : __________ , tangibility and use.
Which one of the following can be legally protected ?
Match the items of List-I with the items of List-II and indicate the code of correct matching:
List-I List-II a. Latent demand i. More consumers would like to buy the product than can be satisfied. b. Full demand ii. Consumers may be attracted to products that have undesirable social consequences. c. Overfull demand iii. Consumers may share a strong need that cannot be satisfied by an existing product. d. Unwholesome demand iv. Consumers are adequately buying all products put into the market place. Codes:
Match the items of List-I with those of List-II and indicate the code of correct matching:
List-I List-II a. Core benefit i. Bed, bathroom, towel, desk and closet b. Basic product ii. Clean bed sheet c. Expected product iii. Rest and sleep Codes:
Which one of the following is the demand state where “Consumers dislike the product and may even pay to avoid it” ?
Assertion (A) : Marketers are increasingly asked to justify their investments in financial and profitability terms and rarely in terms of building the brand and customer base.
Reasoning (R) : Organizations recognize that little of their market value comes from intangible assets.
Code :
According to Five-Stage Model of the Consumer Buying Process, which one of the following sequence is followed ?
Which of the following category of goods and services is most likely to require an aggressive use of the selling concept ?
What are the four main components of holistic marketing ?
According to the __________ theory, marketers can enhance demand for a product by associating it with strong drives, using motivating cues and providing positive re-enforcement.
Important Questions from Marketing: Concept and approaches
Arrange the following stages in the marketing process of an enterprise:
A. Marketing Mix
B. Marketing program implementation
C. Marketing planning
D. Market research
E. Control and evaluation of marketing programs
Choose thecorrectanswer from the options given below:
Which of the following is the characteristic of a product?
Which of the following is an example of durable goods?
Traditionally, marketing has been viewed as:
_______ is making it more a challenge today than ever before, to upgrade customer services to get an edge over the competitiors.
