Assertion (A) : Marketers are increasingly asked to justify their investments in financial and profitability terms and rarely in terms of building the brand and customer base. Reasoning (R) : Organizations recognize that little of their market value comes from intangible assets. Code :
Both (A) and (R) are incorrect.
Option 2 — Both (A) and (R) are incorrect is correct.
Modern marketing theory (Kotler) says marketers are increasingly asked to justify investments in financial and profitability terms as well as in terms of building the brand and customer base — not “rarely” in brand/customer terms. Assertion (A) mis-states this by claiming brand and customer-base justification is rare, so (A) is false.
Reasoning (R) is also wrong. Organizations recognise that much — not little — of their market value comes from intangible assets such as brands, customer relationships, knowledge and goodwill. The statement inverts the accepted view, so (R) is false.
Since both statements contradict established marketing thought, the correct code is that both A and R are incorrect.
Why the other options are wrong: options 1, 3 and 4 all treat A (and, for 1, R) as correct, but each statement is factually reversed, so none of them can hold.
Takeaway: brands and customer relationships are prized intangible assets, and marketers must justify spend in both financial and brand-building terms — making both A and R false.
Similar Questions
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Important Questions from Marketing: Concept and approaches
Arrange the following stages in the marketing process of an enterprise:
A. Marketing Mix
B. Marketing program implementation
C. Marketing planning
D. Market research
E. Control and evaluation of marketing programs
Choose thecorrectanswer from the options given below:
Which of the following is the characteristic of a product?
Which of the following is an example of durable goods?
Traditionally, marketing has been viewed as:
_______ is making it more a challenge today than ever before, to upgrade customer services to get an edge over the competitiors.
