Assertion (A) : Marketers are increasingly asked to justify their investments in financial and profitability terms and rarely in terms of building the brand and customer base. Reasoning (R) : Organizations recognize that little of their market value comes from intangible assets. Code :
Both (A) and (R) are incorrect.
Option 2 — Both (A) and (R) are incorrect is correct.
Modern marketing theory (Kotler) says marketers are increasingly asked to justify investments in financial and profitability terms as well as in terms of building the brand and customer base — not “rarely” in brand/customer terms. Assertion (A) mis-states this by claiming brand and customer-base justification is rare, so (A) is false.
Reasoning (R) is also wrong. Organizations recognise that much — not little — of their market value comes from intangible assets such as brands, customer relationships, knowledge and goodwill. The statement inverts the accepted view, so (R) is false.
Since both statements contradict established marketing thought, the correct code is that both A and R are incorrect.
Why the other options are wrong: options 1, 3 and 4 all treat A (and, for 1, R) as correct, but each statement is factually reversed, so none of them can hold.
Takeaway: brands and customer relationships are prized intangible assets, and marketers must justify spend in both financial and brand-building terms — making both A and R false.
Similar Questions
Marketers have traditionally classified products on the basis of three characteristics : __________ , tangibility and use.
Which one of the following can be legally protected ?
Match the items of List-I with the items of List-II and indicate the code of correct matching:
List-I List-II a. Latent demand i. More consumers would like to buy the product than can be satisfied. b. Full demand ii. Consumers may be attracted to products that have undesirable social consequences. c. Overfull demand iii. Consumers may share a strong need that cannot be satisfied by an existing product. d. Unwholesome demand iv. Consumers are adequately buying all products put into the market place. Codes:
_________ marketing describes the employees' skills in serving the clients.
Which of the following concepts holds that consumers prefer the products which are easily available and are inexpensive?
Match the items of List-I with those of List-II and indicate the code of correct matching:
List-I List-II a. Core benefit i. Bed, bathroom, towel, desk and closet b. Basic product ii. Clean bed sheet c. Expected product iii. Rest and sleep Codes:
The most widely used method of collecting the primary data is:
Pepsico used ________ to enter the Indian market in the early 1980s.
Match the following:
List - I
(Stages of PLC)List - II
(Critical factors)(a) Introduction (i) Cost efficiency (b) Growth (ii) Marketing effectiveness (c) Maturity (iii) Advertising and Distribution (d) Obsolescence (iv) Product Development and Design Match the following:
List - I
(Pattern of PLC)List - II
(Product category)(a) Growth-Slump-Maturity Pattern (i) Pharmaceutical products (b) Cycle-Recycle Pattern (ii) Nylon for parachutes, hosiery, carpeting etc. (c) Scalloped Pattern (iii) Small kitchen appliances
Important Questions from Marketing: Concept and approaches
Arrange the following stages in the marketing process of an enterprise:
A. Marketing Mix
B. Marketing program implementation
C. Marketing planning
D. Market research
E. Control and evaluation of marketing programs
Choose thecorrectanswer from the options given below:
_______ believes that the consumers will favour those products that offer the best quality, performance and features and therefore the organisation should devote its energy to making continuous product improvements.
The ability to change human needs into wants is called
Which of the following is the characteristic of a product?
Which of the following is an example of durable goods?
