Match the items of List-I with the items of List-II and indicate the code of correct matching: Codes:List-I List-II a. Latent demand i. More consumers would like to buy the product than can be satisfied. b. Full demand ii. Consumers may be attracted to products that have undesirable social consequences. c. Overfull demand iii. Consumers may share a strong need that cannot be satisfied by an existing product. d. Unwholesome demand iv. Consumers are adequately buying all products put into the market place.
a-iii, b-iv, c-i, d-ii
Concept: Kotler describes eight demand states, and marketing management's task is to identify the current state and manage demand towards the desired level.
Four of these states are matched here with their descriptions. Latent demand exists when consumers share a strong need that no existing product can satisfy, so a matches iii. Full demand is the healthy state in which consumers are adequately buying all the products placed in the market, so b matches iv. Overfull demand occurs when more consumers want to buy than the firm can supply or wishes to serve, so c matches i. Unwholesome demand is demand for products with undesirable social consequences (such as tobacco), so d matches ii.
Example: The wish for a car that runs on water is latent demand (no such product exists), while a popular hill station turning away tourists in peak season faces overfull demand.
The clearest discriminator is a-iii (latent = unmet strong need): every wrong option, such as those pairing a with i or iv, breaks this link, leaving only a-iii, b-iv, c-i, d-ii.
Hence the correct match is a-iii, b-iv, c-i, d-ii.
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