Match the following:List - I
(Pattern of PLC)List - II
(Product category)(a) Growth-Slump-Maturity Pattern (i) Pharmaceutical products (b) Cycle-Recycle Pattern (ii) Nylon for parachutes, hosiery, carpeting etc. (c) Scalloped Pattern (iii) Small kitchen appliances
(a)-(iii), (b)-(i), (c)-(ii)
Beyond the classic bell-shaped curve, the product life cycle can take several special shapes described by Kotler, and each is illustrated by a typical product category.
The growth-slump-maturity pattern is typical of small kitchen appliances: sales grow rapidly, then slump as early adopters are satisfied, and finally settle at a maturity level sustained by later adopters and replacement buyers, giving (a)-(iii). The cycle-recycle pattern is typical of pharmaceutical products: a first sales cycle follows the launch push, and when it declines a promotional 'recycle' produces a second, usually smaller, cycle, giving (b)-(i). The scalloped pattern is typical of nylon, whose sales keep entering successive waves of growth as new uses are discovered one after another - parachutes, then hosiery, then carpeting, and so on - giving (c)-(ii).
Putting these together gives (a)-(iii), (b)-(i), (c)-(ii), which is the third code. Each shape reflects a different way demand evolves after launch: a single slump, a promotional revival, or repeated new-use waves.
Hence the correct match is (a)-(iii), (b)-(i), (c)-(ii).
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List - I
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List - I
(Concept)List - II
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