Which of the following is an example of durable goods?
Automobiles
In economics, goods are often classified based on their durability. This helps in understanding consumer behavior, market trends, and economic indicators. A durable good is a type of consumer good that does not quickly wear out or provide utility over a short period. Instead, it typically lasts for an extended period, often defined as three years or more, and can be used repeatedly over its lifespan. These goods usually represent a significant investment for consumers.
To differentiate between various types of goods, we can broadly categorize them as follows:
Let's examine the provided options to determine which one best fits the definition of a durable good:
| Item | Classification | Explanation |
|---|---|---|
| Packaged food | Non-Durable Good | Food items are consumed quickly and have a limited shelf life. They are used up upon consumption. |
| Automobiles | Durable Good | An automobile is designed to be used for many years, often more than a decade, and provides repeated service (transportation). It represents a substantial investment and is a classic example of a durable good. |
| Toiletries | Non-Durable Good | Items like soap, shampoo, and toothpaste are consumed relatively quickly and have a short functional life. They are used up with regular application. |
| Books | Semi-Durable Good (or sometimes Non-Durable/Durable depending on context) | While books can last a long time, especially if well-cared for, they typically don't have the same high financial value or extensive functional utility span as an automobile. They are often considered semi-durable, lasting longer than food but not as long or with the same investment level as a car. In the context of this question, compared to automobiles, they are not the primary example of a durable good. |
Based on the analysis, automobiles perfectly align with the characteristics of a durable good due to their long lifespan, high value, and repeated utility over an extended period. The other options are consumed or wear out much more quickly, classifying them as non-durable or semi-durable goods.
Arrange the following stages in the marketing process of an enterprise:
A. Marketing Mix
B. Marketing program implementation
C. Marketing planning
D. Market research
E. Control and evaluation of marketing programs
Choose thecorrectanswer from the options given below:
_______ believes that the consumers will favour those products that offer the best quality, performance and features and therefore the organisation should devote its energy to making continuous product improvements.
The ability to change human needs into wants is called
Which of the following is the characteristic of a product?
Traditionally, marketing has been viewed as: