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Question

Read the following statement carefully and identify the conclusion that follows.
Statement: "Advertisements on social media have more reach than print media."
Conclusions:
I. Social media is more effective than print media for advertising.
II. Print media is obsolete.

This question was previously asked in
SSC Stenographer 2025 Question Paper (06-Aug-2025) Shift 2
The correct answer is
Only conclusion I follows

Analyzing the Statement on Advertising Reach

The core of the problem lies in understanding the relationship between the given statement and the proposed conclusions.

Statement: "Advertisements on social media have more reach than print media."

This statement makes a specific comparison based solely on the metric of reach. It claims social media platforms connect with a larger audience compared to traditional print media.

Evaluating Conclusion I

Conclusion I: "Social media is more effective than print media for advertising."

  • The statement highlights that social media has a greater reach.
  • Reach refers to the total number of unique people exposed to an advertisement.
  • While effectiveness can depend on various factors (like engagement, conversion rates, cost, audience targeting precision, etc.), greater reach is often a primary driver of effectiveness. A larger audience potentially means more customers or greater brand awareness.
  • Therefore, it is reasonable to infer that having more reach suggests social media could be more effective for advertising than print media, at least in terms of audience size. This conclusion logically follows from the premise of greater reach.

Evaluating Conclusion II

Conclusion II: "Print media is obsolete."

  • The statement says social media has more reach, not that print media has *no* reach or is completely unusable.
  • "Obsolete" means outdated and no longer useful.
  • The statement does not provide enough information to conclude that print media is obsolete. Print media might still be valuable for reaching specific demographics or achieving certain advertising goals, even if its overall reach is less than social media's.
  • Concluding that print media is obsolete based solely on the fact that social media has a larger reach is an exaggeration and an unsupported leap in logic.

Final Determination

Based on the analysis:

  • Conclusion I is a plausible inference derived from the statement about comparative reach.
  • Conclusion II is an unsupported overstatement and does not logically follow from the statement.

Therefore, only Conclusion I follows from the given statement.

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Similar Questions

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Important Questions from Statements and Conclusions

  1. The statement below is followed by three conclusions labelled I, II and III. You have to assume everything in the statement to be true, and then decide which of the three suggested conclusions logically follows for pursuing.

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    1) No school is an institution but they are establishment.

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  2. Read the given statements and conclusion carefully and decide which of the following options is true with respect to the given conclusion.

    Statements:

    The Gateway of India is in Mumbai.

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    Conclusion:

    The Gateway of India is in India.

  3. Read the given statements and conclusion carefully and decide which of the following options is true with respect to the given conclusion.

    Statements:

    Men who are handsome are generally of the intellectual type.

    Vikram is handsome.

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  4. Given is a statement, followed by four conclusions. Read the statement carefully and decide which of the conclusions logically follow(s) from the given statement.

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  5. Study the given statement and the conclusions carefully and decide which of the following conclusions follow(s) the given statement logically.

    Statement:

    The British introduced the postal system in India in 1764.

    Conclusions:

    I. Postal letters often are late, or they are lost.

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