From the following set of information, which combination is correct to define the process of perception in order to understand consumer behaviour? (a) Selective Attention (b) Selective Distortion (c) Selective Retention (d) Selective Apprehension
Only (a), (b) and (c) are correct
In consumer behaviour, perception is understood through a set of selective processes that filter and shape how a person takes in marketing stimuli. The question asks which listed items are genuine parts of that process.
Three selective processes are standard. Selective attention: consumers are exposed to a flood of stimuli and consciously notice only a few of them. Selective distortion: people tend to interpret incoming information in a way that fits their existing beliefs and expectations, sometimes twisting the message. Selective retention: consumers remember mainly the information that supports their attitudes and forget much of the rest. Together (a), (b) and (c) describe how perception operates.
'Selective apprehension' (d) is not one of the recognised perceptual processes in marketing theory; it has been inserted as a distractor. Therefore any option that includes (d) - or that omits one of the three real processes - must be wrong, which rules out the first three options.
So the correct combination is only (a), (b) and (c).
Hence the answer is only (a), (b) and (c).
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Match the two sets of concepts:
List - I List - II i. Evaluation of Alternatives a. Perception ii. Post-purchase behaviour b. Cognitive Dissonance iii. Selective distortion c. Life style iv. Psychographic segmentation d. Expectancy-value model Match the items/persons included in List – I with the items in List – II and indicate the correct pairing through codes given below :
List – I List – II a. CCI i. Consumer buying decision process b. Cognitive dissonance ii. ‘Marketing Myopia’ c. Everett M. Rogers iii. Diffusion of Innovation d. Theodore Levitt iv. Predatory pricing Codes :
Important Questions from Consumer Buying Behaviour
Match List I with List II
LIST I
(Buyer's Need Assessment Question)
LIST II
(Example)
A. Problem Impact Question I. How much inventory of the product do you carry? B. Problem discovery question II. Have you experienced any delays in getting those materials from your current suppliers? C. Solution value question III. What effects do the delays in receiving the materials have on your production costs? D. Situational question IV. If the rejection rate on your quality inspection is reduced to under 1%, how much would that save you? Choose the correct answer from the options given below:
For the following two statements of Assertion (A) and Reasoning (R) indicate the correct code :
Assertion (A) : The self image could be an individual's own perceived image and actual image based on how others perceive the individual.
Reasoning (R) : Large number of products like credit cards, automobiles, readymade garments, designer ware, cosmetics and perfumes are bought due to self image and demographic variables like income may not be important in purchase decisions for these products.
Codes :
- A descriptive thought that a person holds about something is called
- Statement - I : We are motivated to re-evaluate our beliefs, attitudes, opinions or values occurred at two different time.
Statement - II : The difference due to some intervention occurred at either point of time motivates us to search a newer option and thus satisfies our mind/ anxiety.
Code : - Which of the statements are correct ? Select correct code.
Statement (I) : Opinions can be described as the slow responses we might give to opinion poll questions about any issue.
Statement (II) : Attitudes are held with a greater degree of conviction, over longer duration and more likely to influence behaviour.
Statement (III) : Values are held more strongly than attitudes and underpin our attitudinal behaviour.
Code :
