A consumer consults the company websites to gather information about various models of a car. Which type of source of information is he using?
Commercial
In consumer behaviour, information sources are grouped as personal, commercial, public and experiential, and the key is who controls the source.
A company's own website is controlled by the marketer, so information from it - advertising, salespeople, dealers, packaging, company sites - is a commercial source. The consumer here is drawing on the seller's own material.
Personal sources are family and friends; public sources are mass media and independent rating bodies; and experiential sources come from handling or using the product. A company website is none of these but a marketer-controlled commercial source.
Hence the source is commercial.
Similar Questions
Which one of the following assumptions is not related to consumer behaviour based on the cardinal utility approach?
From the following set of information, which combination is correct to define the process of perception in order to understand consumer behaviour?
(a) Selective Attention
(b) Selective Distortion
(c) Selective Retention
(d) Selective Apprehension
In the model of consumer adoption of new products developed by Everett M. Rogers, the first category of people to adopt a new product is called:
The fundamental determinant of a person's wants and behaviour is:
Note: This question was dropped by UGC and marks were awarded to all candidates; the answer below is the best-reasoned one.
Personal influence is most important at the _____ stage of the consumer adoption process.
Match the two sets of concepts:
List - I List - II i. Evaluation of Alternatives a. Perception ii. Post-purchase behaviour b. Cognitive Dissonance iii. Selective distortion c. Life style iv. Psychographic segmentation d. Expectancy-value model Match the items/persons included in List – I with the items in List – II and indicate the correct pairing through codes given below :
List – I List – II a. CCI i. Consumer buying decision process b. Cognitive dissonance ii. ‘Marketing Myopia’ c. Everett M. Rogers iii. Diffusion of Innovation d. Theodore Levitt iv. Predatory pricing Codes :
Important Questions from Consumer Buying Behaviour
For the following two statements of Assertion (A) and Reasoning (R) indicate the correct code :
Assertion (A) : The self image could be an individual's own perceived image and actual image based on how others perceive the individual.
Reasoning (R) : Large number of products like credit cards, automobiles, readymade garments, designer ware, cosmetics and perfumes are bought due to self image and demographic variables like income may not be important in purchase decisions for these products.
Codes :
- A descriptive thought that a person holds about something is called
- Statement - I : We are motivated to re-evaluate our beliefs, attitudes, opinions or values occurred at two different time.
Statement - II : The difference due to some intervention occurred at either point of time motivates us to search a newer option and thus satisfies our mind/ anxiety.
Code : - Which of the statements are correct ? Select correct code.
Statement (I) : Opinions can be described as the slow responses we might give to opinion poll questions about any issue.
Statement (II) : Attitudes are held with a greater degree of conviction, over longer duration and more likely to influence behaviour.
Statement (III) : Values are held more strongly than attitudes and underpin our attitudinal behaviour.
Code : Which one of the following assumptions is not related to consumer behaviour based on the cardinal utility approach?
