For the following two statements of Assertion (A) and Reasoning (R) indicate the correct code : Assertion (A) : The self image could be an individual's own perceived image and actual image based on how others perceive the individual. Reasoning (R) : Large number of products like credit cards, automobiles, readymade garments, designer ware, cosmetics and perfumes are bought due to self image and demographic variables like income may not be important in purchase decisions for these products. Codes :
Assertion-Reasoning Analysis: Self Image & Purchases
This question requires evaluating an Assertion (A) and a Reasoning (R) about self-image and consumer behavior.
Assertion (A) Evaluation
Assertion (A) states: "The self image could be an individual's own perceived image and actual image based on how others perceive the individual."
- This definition correctly captures the multifaceted nature of self-image, including both internal perception ('own perceived image') and external perception ('how others perceive').
- Therefore, Assertion (A) is correct.
Reasoning (R) Evaluation
Reasoning (R) states: "Large number of products like credit cards, automobiles, readymade garments, designer ware, cosmetics and perfumes are bought due to self image and demographic variables like income may not be important in purchase decisions for these products."
- The reasoning highlights that purchases of status-oriented or lifestyle-related products (e.g., designer wear, cosmetics) are often driven by the desire to project or align with a certain self-image.
- It suggests that for such purchases, self-image can be a stronger motivator than demographic factors like income alone. This is a recognized concept in marketing, where symbolic consumption plays a significant role.
- Therefore, Reasoning (R) is correct.
Relationship Between Assertion (A) and Reasoning (R)
Reasoning (R) provides a practical application and consequence of the concept defined in Assertion (A). It explains how the self-image, as defined in (A), influences specific consumer choices, particularly for image-conscious products, demonstrating its importance in purchase decisions.
- Thus, Reasoning (R) serves as a correct explanation for Assertion (A) within the context of consumer behavior.
Conclusion
Based on the analysis, both Assertion (A) and Reasoning (R) are correct, and (R) correctly explains (A).
The correct code is Option 3: (A) is correct and (R) is correct explanation for (A).
Important Questions from Consumer Buying Behaviour
- A descriptive thought that a person holds about something is called
- Statement - I : We are motivated to re-evaluate our beliefs, attitudes, opinions or values occurred at two different time.
Statement - II : The difference due to some intervention occurred at either point of time motivates us to search a newer option and thus satisfies our mind/ anxiety.
Code : - Which of the statements are correct ? Select correct code.
Statement (I) : Opinions can be described as the slow responses we might give to opinion poll questions about any issue.
Statement (II) : Attitudes are held with a greater degree of conviction, over longer duration and more likely to influence behaviour.
Statement (III) : Values are held more strongly than attitudes and underpin our attitudinal behaviour.
Code : A consumer consults the company websites to gather information about various models of a car. Which type of source of information is he using?
Which one of the following assumptions is not related to consumer behaviour based on the cardinal utility approach?
