Statement (I) : Opinions can be described as the slow responses we might give to opinion poll questions about any issue.
Statement (II) : Attitudes are held with a greater degree of conviction, over longer duration and more likely to influence behaviour.
Statement (III) : Values are held more strongly than attitudes and underpin our attitudinal behaviour.
Code :
Statement Analysis: Opinions, Attitudes, and Values
This section provides an analysis to determine which statements regarding opinions, attitudes, and values are correct.
Statement (I) Evaluation
Statement (I): Opinions can be described as the slow responses we might give to opinion poll questions about any issue.
- Opinions are often surface-level expressions of belief or viewpoint.
- While they can be informed by thought, describing them solely as 'slow responses to polls' is an incomplete and potentially inaccurate definition.
- Opinions can be formed quickly and are generally less stable than attitudes.
- Therefore, Statement (I) is considered incorrect.
Statement (II) Evaluation
Statement (II): Attitudes are held with a greater degree of conviction, over longer duration and more likely to influence behaviour.
- Attitudes are evaluations (positive or negative) of people, objects, or issues.
- They are typically more stable, strongly felt, and enduring than opinions.
- Attitudes are known to be significant predictors of behavior.
- Therefore, Statement (II) is correct.
Statement (III) Evaluation
Statement (III): Values are held more strongly than attitudes and underpin our attitudinal behaviour.
- Values represent fundamental beliefs about what is important, desirable, or right.
- They are deeply ingrained, stable, and serve as guiding principles for life.
- Values are considered more fundamental and strongly held than attitudes, often influencing the formation and nature of attitudes.
- Therefore, Statement (III) is correct.
Identifying the Correct Code
The analysis indicates that Statement (II) and Statement (III) are correct, while Statement (I) is incorrect.
The code that includes only the correct statements (II) and (III) is the correct choice.
Important Questions from Consumer Buying Behaviour
For the following two statements of Assertion (A) and Reasoning (R) indicate the correct code :
Assertion (A) : The self image could be an individual's own perceived image and actual image based on how others perceive the individual.
Reasoning (R) : Large number of products like credit cards, automobiles, readymade garments, designer ware, cosmetics and perfumes are bought due to self image and demographic variables like income may not be important in purchase decisions for these products.
Codes :
- A descriptive thought that a person holds about something is called
- Statement - I : We are motivated to re-evaluate our beliefs, attitudes, opinions or values occurred at two different time.
Statement - II : The difference due to some intervention occurred at either point of time motivates us to search a newer option and thus satisfies our mind/ anxiety.
Code : A consumer consults the company websites to gather information about various models of a car. Which type of source of information is he using?
Which one of the following assumptions is not related to consumer behaviour based on the cardinal utility approach?
