Match the items/persons included in List – I with the items in List – II and indicate the correct pairing through codes given below : Codes :List – I List – II a. CCI i. Consumer buying decision process b. Cognitive dissonance ii. ‘Marketing Myopia’ c. Everett M. Rogers iii. Diffusion of Innovation d. Theodore Levitt iv. Predatory pricing
a-iv, b-i, c-iii, d-ii
The list mixes an institution, a concept and two authors, so each is matched to the idea it is most closely identified with.
CCI is the Competition Commission of India, the body that regulates anti-competitive conduct, and predatory pricing - selling below cost to drive rivals out - is exactly the kind of abuse of dominance it deals with, giving (a)-(iv). Cognitive dissonance is the post-purchase discomfort a buyer feels about a choice already made, and it belongs to the last stage of the consumer buying decision process, giving (b)-(i). Everett M. Rogers is the author of Diffusion of Innovations, which gave the adopter categories from innovators to laggards, giving (c)-(iii). Theodore Levitt wrote the celebrated article Marketing Myopia, arguing that firms fail when they define their business by the product rather than by the customer need it serves, giving (d)-(ii).
Putting these together gives a-iv, b-i, c-iii, d-ii, which is the fourth code.
Hence the correct match is a-iv, b-i, c-iii, d-ii.
Similar Questions
A consumer consults the company websites to gather information about various models of a car. Which type of source of information is he using?
Which one of the following assumptions is not related to consumer behaviour based on the cardinal utility approach?
From the following set of information, which combination is correct to define the process of perception in order to understand consumer behaviour?
(a) Selective Attention
(b) Selective Distortion
(c) Selective Retention
(d) Selective Apprehension
In the model of consumer adoption of new products developed by Everett M. Rogers, the first category of people to adopt a new product is called:
The fundamental determinant of a person's wants and behaviour is:
Note: This question was dropped by UGC and marks were awarded to all candidates; the answer below is the best-reasoned one.
Personal influence is most important at the _____ stage of the consumer adoption process.
Match the two sets of concepts:
List - I List - II i. Evaluation of Alternatives a. Perception ii. Post-purchase behaviour b. Cognitive Dissonance iii. Selective distortion c. Life style iv. Psychographic segmentation d. Expectancy-value model
Important Questions from Consumer Buying Behaviour
Match List I with List II
LIST I
(Buyer's Need Assessment Question)
LIST II
(Example)
A. Problem Impact Question I. How much inventory of the product do you carry? B. Problem discovery question II. Have you experienced any delays in getting those materials from your current suppliers? C. Solution value question III. What effects do the delays in receiving the materials have on your production costs? D. Situational question IV. If the rejection rate on your quality inspection is reduced to under 1%, how much would that save you? Choose the correct answer from the options given below:
For the following two statements of Assertion (A) and Reasoning (R) indicate the correct code :
Assertion (A) : The self image could be an individual's own perceived image and actual image based on how others perceive the individual.
Reasoning (R) : Large number of products like credit cards, automobiles, readymade garments, designer ware, cosmetics and perfumes are bought due to self image and demographic variables like income may not be important in purchase decisions for these products.
Codes :
- A descriptive thought that a person holds about something is called
- Statement - I : We are motivated to re-evaluate our beliefs, attitudes, opinions or values occurred at two different time.
Statement - II : The difference due to some intervention occurred at either point of time motivates us to search a newer option and thus satisfies our mind/ anxiety.
Code : - Which of the statements are correct ? Select correct code.
Statement (I) : Opinions can be described as the slow responses we might give to opinion poll questions about any issue.
Statement (II) : Attitudes are held with a greater degree of conviction, over longer duration and more likely to influence behaviour.
Statement (III) : Values are held more strongly than attitudes and underpin our attitudinal behaviour.
Code :
