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Question

Sentences of a paragraph are given below in jumbled order. Arrange the sentences in the correct order to form a meaningful and coherent paragraph.

A. Targeted advertising is playing an increasingly important role in social media marketing.

B. It wasn't until a few years ago that people began to perceive social media as a marketing tool.

C. Social media has long been regarded as a means of communicating with people via instant messaging and blogging.

D. In marketing, social media is a quick and easy means to share a company's information, such as advertising and products or services available to customers.

This question was previously asked in
SSC Stenographer 2023 Previous Year Paper (13-Oct-2023) (Shift 3)
The correct answer is

CBDA

Understanding Jumbled Sentences and Paragraph Structure

The task is to arrange the given sentences into a meaningful and coherent paragraph. To do this, we need to identify the logical flow of ideas presented in the sentences. A paragraph usually starts with a topic sentence, followed by supporting sentences that develop the main idea, and sometimes concludes with a summarizing sentence.

Analyzing the Sentences

  • Sentence A: Targeted advertising is playing an increasingly important role in social media marketing. (Focuses on a specific aspect of social media marketing: targeted advertising).
  • Sentence B: It wasn't until a few years ago that people began to perceive social media as a marketing tool. (Describes a shift in perception over time).
  • Sentence C: Social media has long been regarded as a means of communicating with people via instant messaging and blogging. (Describes the traditional, long-held view of social media).
  • Sentence D: In marketing, social media is a quick and easy means to share a company's information, such as advertising and products or services available to customers. (Explains how social media functions as a marketing tool).

Finding the Logical Flow

Let's consider how these ideas might connect:

  1. Sentence C establishes the historical or long-standing view of social media primarily as a communication tool. This seems like a good starting point, setting the context.
  2. Sentence B talks about a change in this perception, specifically when social media started being seen as a marketing tool. This logically follows the sentence describing the earlier view.
  3. Sentence D then describes *how* social media is used as a marketing tool, detailing its function in sharing information like advertising and products. This explains the concept introduced in Sentence B.
  4. Sentence A focuses on a specific and increasingly important application within social media marketing: targeted advertising. This seems like a detail or development following the general explanation of social media as a marketing tool in Sentence D.

This suggests a chronological and topic-specific flow: starting with the old view (C), transitioning to the new view (B), explaining the function of the new view (D), and finally highlighting a specific application (A).

Forming the Coherent Paragraph

Based on the analysis, the order CBDA creates a logical and coherent paragraph:

C. Social media has long been regarded as a means of communicating with people via instant messaging and blogging.

B. It wasn't until a few years ago that people began to perceive social media as a marketing tool.

D. In marketing, social media is a quick and easy means to share a company's information, such as advertising and products or services available to customers.

A. Targeted advertising is playing an increasingly important role in social media marketing.

Reading the sentences in this order confirms that they flow smoothly and develop a clear idea about the evolution and use of social media in marketing.

Sentence Content/Idea Logical Place
C Traditional view (Communication) Introduction/Background
B Shift in perception (Marketing tool) Transition from old to new view
D Function in marketing (Sharing info) Explanation of marketing use
A Specific marketing technique (Targeted advertising) Specific application/Development

Conclusion

Arranging the sentences in the order CBDA forms a cohesive paragraph that explains the evolution of social media's role from primarily communication to a significant marketing tool, including its function and a key strategy like targeted advertising. Therefore, the correct sequence is CBDA.

Revision Table: Paragraph Rearrangement

Concept Description Importance
Cohesion Sentences connect logically, ideas flow smoothly. Essential for a clear and understandable paragraph.
Coherence The paragraph makes overall sense; all sentences relate to a central idea. Ensures the paragraph delivers a single, clear message.
Topic Sentence Often the first sentence, introducing the main idea. (Though not always strictly followed). Helps the reader understand the paragraph's subject immediately.
Supporting Sentences Provide details, examples, or explanations for the topic sentence. Develop and elaborate on the main idea.

Additional Information: Social Media Marketing Basics

Social media marketing involves using social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Key aspects include:

  • Content Creation: Posting relevant and engaging text, images, and videos.
  • Audience Engagement: Interacting with followers through comments, likes, and shares.
  • Advertising: Running paid campaigns to reach specific demographics (targeted advertising).
  • Analytics: Tracking performance to understand what works and what doesn't.
  • Platform Selection: Choosing the right platforms (like Facebook, Instagram, Twitter, LinkedIn) based on the target audience.

The shift discussed in the paragraph reflects the growing recognition of these platforms' potential beyond just personal communication, making social media marketing a vital part of modern business strategy.

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Important Questions from Para Jumbles

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