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Question

Sentences of a paragraph are given below. While the first and the last sentences (S1 and S6) are in the correct order, the sentences in between are jumbled up and named P, Q, R, S. Arrange the sentences in the correct order to form a meaningful and coherent paragraph.

(S1) The poster ranks high as a medium of publicity.

(P) Advertisement can be displayed before a much larger number of persons for a longer time by means of a poster than by the expenditure of the same amount of money in the Press, and it is, therefore, often found to be the better means of keeping them in the public eye.

(Q) Nor must it be forgotten that a newspaper is bought by the reader, and on that account enjoys an enhanced value; and further, that the purchaser usually takes the paper home where it is perused by the whole household.

(R) It has, by reason of its size and the facilities which it affords for the use of colour, a very powerful effect on the public mind.

(S) It must, however, be remembered that the attention received by a newspaper is much closer and more intimate than that accorded to a poster

(S6) If more is desired than the instantaneous impact on the mind, the advertising value of the poster falls sharply.

This question was previously asked in
SSC Stenographer 2022 Previous Year Paper (17-Nov-2022) (Shift 2)
The correct answer is

R, P, S, Q

Understanding Sentence Rearrangement

This question requires arranging jumbled sentences (P, Q, R, S) into a coherent paragraph, keeping the first sentence (S1) and the last sentence (S6) fixed in their positions. We need to find the logical flow that connects S1 to the jumbled sentences and then connects the last jumbled sentence to S6.

Analyzing the Fixed Sentences and Jumbled Sentences

  • S1: The poster ranks high as a medium of publicity. (Introduces the main topic: posters as publicity.)
  • S6: If more is desired than the instantaneous impact on the mind, the advertising value of the poster falls sharply. (Discusses the limitation of posters when needing more than instant impact.)

The jumbled sentences P, Q, R, and S provide details and comparisons related to posters and newspapers as publicity mediums.

  • P: Compares posters and the Press (newspapers) regarding reach, duration, and cost-effectiveness for public visibility.
  • Q: Explains why newspapers have enhanced value and are read intimately at home.
  • R: Describes the powerful effect of posters due to their size, color, and impact on the public mind.
  • S: Contrasts the attention received by newspapers (closer, intimate) with that given to posters.

Finding the Correct Sequence (R, P, S, Q)

Let's analyze how the sentences connect in the sequence R, P, S, Q when placed between S1 and S6:

  1. S1 \(\rightarrow\) R: S1 introduces the poster's high rank in publicity. Sentence R immediately explains *why* it has a powerful effect ("by reason of its size and the facilities... a very powerful effect on the public mind"). This is a logical follow-up, detailing the features contributing to its high rank.
  2. R \(\rightarrow\) P: R describes the poster's powerful effect. Sentence P then elaborates on the poster's advantages *compared* to the Press (newspapers) in terms of reach, duration, and cost for keeping things in the public eye. This comparison naturally follows a description of the poster's capabilities.
  3. P \(\rightarrow\) S: P discusses the poster's advantages over newspapers for visibility. Sentence S introduces a contrasting perspective ("It must, however, be remembered...") focusing on the *quality* of attention received by newspapers versus posters. This transition shifts from comparing general visibility/cost to comparing the depth of engagement.
  4. S \(\rightarrow\) Q: S states that newspaper attention is closer and more intimate than poster attention. Sentence Q then explains *why* this is the case, detailing how newspapers are bought, taken home, and read by the whole household ("Nor must it be forgotten that a newspaper is bought... perused by the whole household"). Q provides the justification for the claim made in S.
  5. Q \(\rightarrow\) S6: Q details the intimate nature of newspaper reading. This leads logically to S6, which discusses the limitation of posters if more than just "instantaneous impact" is needed – implying that for deeper engagement (like that offered by newspapers), posters are less effective. The contrast between the instant impact of posters and the sustained, intimate engagement with newspapers provides a strong connection between Q and S6.

The sequence S1-R-P-S-Q-S6 forms a coherent paragraph that first introduces the poster's strength, explains its powerful effect, compares its visibility advantages with newspapers, contrasts the quality of attention given to each medium, explains why newspaper attention is more intimate, and concludes with the poster's limitation for deeper engagement.

Final Paragraph Structure

The complete and coherent paragraph is:

The poster ranks high as a medium of publicity. It has, by reason of its size and the facilities which it affords for the use of colour, a very powerful effect on the public mind. Advertisement can be displayed before a much larger number of persons for a longer time by means of a poster than by the expenditure of the same amount of money in the Press, and it is, therefore, often found to be the better means of keeping them in the public eye. It must, however, be remembered that the attention received by a newspaper is much closer and more intimate than that accorded to a poster. Nor must it be forgotten that a newspaper is bought by the reader, and on that account enjoys an enhanced value; and further, that the purchaser usually takes the paper home where it is perused by the whole household. If more is desired than the instantaneous impact on the mind, the advertising value of the poster falls sharply.

Revision Table: Sentence Rearrangement

Understanding the flow between sentences is key to solving paragraph jumble questions. Look for:

  • Opening Sentences: Often introduce the main topic or idea.
  • Concluding Sentences: Summarize or provide a final thought, often connecting back to the main idea.
  • Connectors: Words or phrases like "however," "therefore," "also," "in addition," "as a result," "this," "it" that link ideas.
  • Themes and Keywords: Identify recurring themes or keywords that show the progression of ideas.
  • Cause and Effect: One sentence might describe a cause, and the next a result.
  • Comparison and Contrast: Look for sentences that compare or contrast different aspects.

Additional Information: Publicity Mediums

Publicity mediums are channels used to communicate information to a target audience. They include various forms, such as:

  • Print Media: Newspapers, magazines, posters, brochures.
  • Broadcast Media: Television, radio.
  • Digital Media: Websites, social media, online ads, email marketing.
  • Outdoor Media: Billboards, transit ads, street furniture.
  • Direct Mail: Letters, postcards sent directly to potential customers.
  • Public Relations: Press releases, events, sponsorships.

Each medium has its own strengths and weaknesses in terms of reach, cost, target audience, and the level of engagement it provides.

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