Which one of the following components is not the part of broad marketing environment?
Task environment
Marketers usually divide the marketing environment into two layers, and the question asks which listed component does not belong to the broad (macro) layer.
The broad or macro marketing environment is made up of the large societal forces that affect every firm in a market and lie largely beyond any single firm's control - the demographic, economic, natural, technological, political-legal and cultural forces. So the technological, demographic and natural environments are all part of it.
The task environment is the immediate or micro environment: it consists of the company itself together with its suppliers, marketing intermediaries, customers and competitors - the actors close to the firm that it deals with directly and can partly influence. This belongs to the micro layer, not the broad macro layer.
Hence the component that is not part of the broad marketing environment is the task environment.
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