Match the List-I with List-II Choose the correct answer from the options given below:LIST I
Types of Buying Decision Behaviour LIST II
Their ExplanationA. Complex Buying Behaviour I. Highly involved in a purchase and perceive significant difference among brands B. Dissonance-reducing buying behaviour II. Low consumer involvement and little significant brand difference C. Habitual Buying Behaviour III. Low consumer involvement but significant perceived brand differences D. Variety seeking buying behaviour IV. Highly involved with an expensive, infrequent, or risky purchase but see little difference among brands.
A-I, B-IV, C-III, D-II
A-I, B-IV, C-III, D-II — option 2, as recorded in the official NTA key.
The two pairings that are certain.
| Type | Explanation | Why |
|---|---|---|
| A. Complex buying behaviour | I — highly involved and perceives significant brand differences | Both conditions are the definition. The buyer must learn about the category, form beliefs and make a considered choice — a car, a house, a computer |
| B. Dissonance-reducing | IV — highly involved in an expensive, infrequent or risky purchase but sees little difference among brands | High involvement with few perceived differences. The buyer shops around, buys fairly quickly, and afterwards experiences post-purchase dissonance — carpet, cement |
A note on the remaining two, and it matters. In Assael’s standard framework the last two cells run the other way :
| Type | Assael’s definition | Which explanation that is |
|---|---|---|
| Habitual | Low involvement, few perceived brand differences — salt, sugar | II |
| Variety-seeking | Low involvement, significant perceived brand differences — biscuits, snacks, where buyers switch for the sake of change rather than dissatisfaction | III |
The official key pairs them the opposite way — C with III and D with II — and the pairing that matches the textbook, A-I, B-IV, C-II, D-III, does not appear among the four options at all. The question is therefore defective in its last two rows; the answer recorded here follows the official key, and the standard definitions are set out above so that the concept itself is not learnt wrongly.
The framework as a whole, for reference :
| Significant brand differences | Few brand differences | |
|---|---|---|
| High involvement | Complex | Dissonance-reducing |
| Low involvement | Variety-seeking | Habitual |
Why the classification is used. It tells the marketer where to spend: on pre-purchase information where behaviour is complex, on reassurance after the sale where dissonance is likely, on shelf space and reminder advertising where buying is habitual, and on sampling and price offers where buyers seek variety.
Hence, the answer is A-I, B-IV, C-III, D-II.
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