Match the items of List-I with the items of List-II and select the code of correct matching: Codes:List-I (Medium of Mass Communication) List-II (Limitations) a. Outdoor i. Relative high cost; increasing consumer resistance b. Yellow pages ii. Over production could lead to runaway costs c. Brochures iii. High competition; long ad purchase lead time; creative limitations d. Telephone iv. Limited audience selectivity; creative limitations
a-iv, b-iii, c-ii, d-i
Concept: Every advertising medium carries a characteristic set of limitations, and choosing a medium means weighing its reach against these drawbacks.
Each medium in List-I is matched with its limitation in List-II. Outdoor advertising (hoardings) reaches a broad audience but with limited audience selectivity and creative limitations, so a matches iv. Yellow pages carry high competition among many listings, a long lead time before an ad appears, and creative limitations, so b matches iii. Brochures, if over-produced, can lead to runaway printing and distribution costs, so c matches ii. Telephone (telemarketing) has a relatively high cost per contact and meets increasing consumer resistance, so d matches i.
Example: A highway hoarding is seen by everyone who passes, so it cannot target a niche buyer (limited selectivity), while a telemarketing call is costly and often unwelcome.
The strongest anchor is d-i (telephone = high cost and consumer resistance): any option pairing d with ii or iii, or a with i, is eliminated, leaving only a-iv, b-iii, c-ii, d-i.
Hence the correct match is a-iv, b-iii, c-ii, d-i.
Similar Questions
On which one of the following, the corporate advertising concentrates ?
For the following two statements indicate the correct code :
Statement - I : Advertising is any paid form of personal presentation and promotion of ideas, goods, or services by an identified sponsor.
Statement - II : Sales promotion consists of most long-term incentive tools, designed to stimulate greater purchase of particular products or services by consumers or the trade.
Code :
Match the items of List - I with the items of List - II and select the correct code of matching :
List - I (Advertising Agencies) List - II (Clients) (a) Ogilvy and Mather Ltd (i) HDFC (b) JWT Hindustan Thompson Associates (ii) Coca-Cola (c) Mudra Communications (iii) Vodafone (d) McCann- Erikson India Ltd (iv) Nestle Code :
The major advantage of the direct mail marketing is :
Statement-I: In developing advertising programme marketing managers must always start by identifying the target market and buyer motives.
Statement-II: A company may run multiple ad campaigns at the same time, each emphasizing different aspects of its brand and service.
Match the items of the List-I with that of the List-II and suggest the correct code from the following:
List-I List-II i. Competitive Parity a. Variations in Advertising ii. Promotional Elasticity of Market b. Level advertising iii. Optimal promotional mix c. Advertising expenditure decision iv. Contra-cycle advertising d. Marginal equivalency of media outlay Codes:
Statement-I: Direct marketing is a non-interactive marketing system.
Statement-II: Direct marketing uses one or more media to effect a measurable response or transaction at any location.
Select the correct code:
Use of mail, telephone and other non-personal contact tools to communicate with, or solicit a response from, specific customers and prospects is called:
Which one of the following is true about the role of sales force/personal selling?
Arrange the following Buyer-Readiness stages in correct sequence from starting to end.
A. Knowledge
B. Awareness
C. Preference
D. Conviction
E. Liking
Choose the correct answer from the options given below:
Important Questions from Promotion decisions
The assumptions of rational decision making are:
(A) Preferences are not clear
(B) Preferences are not constant and stable
(C) Problem is clear and unambiguous
(D) No time or cost constraint exist
(E) Final choice will maximize pay off
Choose the correct answer from the options below:
Which one of the following is closest to the nature of decision making?
Match List - I with List - II :
List – I
(Decision making Bias)
List – II
(Explanation)
a
Anchoring Bias
i
Represents a case of selective perception
b
Escalation of commitment
ii
Refers to our staying with a decision even if there is clear evidence it’s wrong
c
Confirmation Bias
iii
Tendency to believe falsely, after the outcome is known
d
Hindsight Bias
iv
Tendency to fixate on initial information and fail to adequately adjust for subsequent information
Choose the correct option from those given below:
Which of the following will fall under the grievances relating to promotion category?
A. Supersession
B. Increments
C. Acting promotions
D. Seniority
E. Pay fixation
Choose the most appropriate answer from the options given below:
- ________ is a marketing term for any design to prompt an immediate response or encourage an immediate sale.
