List – I List – II (a) Coupons (i) Using one brand to advertise another non-competing brand. (b) Tie-in Promotions (ii) Offers to consumers of savings off the regular price of a product. (c) Cross Promotions (iii) Certificates entitling the bearer to a stated saving on the purchase of a specific product. (d) Price Packs (iv) Two or more brands or companies team up on coupons, refunds, and contests to increase pulling power.
Codes :
Matching Marketing Promotions
This solution matches the promotional terms from List-I with their corresponding definitions in List-II.
List-I and List-II Definitions
- (a) Coupons are (iii) Certificates entitling the bearer to a stated saving on the purchase of a specific product.
- (b) Tie-in Promotions are (iv) Two or more brands or companies team up on coupons, refunds, and contests to increase pulling power.
- (c) Cross Promotions involve (i) Using one brand to advertise another non-competing brand.
- (d) Price Packs are (ii) Offers to consumers of savings off the regular price of a product.
Selecting the Correct Code
Based on the accurate matching:
- (a) matches with (iii)
- (b) matches with (iv)
- (c) matches with (i)
- (d) matches with (ii)
Therefore, the correct code is (a)-(iii), (b)-(iv), (c)-(i), (d)-(ii).
Important Questions from Promotion decisions
The assumptions of rational decision making are:
(A) Preferences are not clear
(B) Preferences are not constant and stable
(C) Problem is clear and unambiguous
(D) No time or cost constraint exist
(E) Final choice will maximize pay off
Choose the correct answer from the options below:
Which one of the following is closest to the nature of decision making?
Match List - I with List - II :
List – I
(Decision making Bias)
List – II
(Explanation)
a
Anchoring Bias
i
Represents a case of selective perception
b
Escalation of commitment
ii
Refers to our staying with a decision even if there is clear evidence it’s wrong
c
Confirmation Bias
iii
Tendency to believe falsely, after the outcome is known
d
Hindsight Bias
iv
Tendency to fixate on initial information and fail to adequately adjust for subsequent information
Choose the correct option from those given below:
Advertising method in which a commercial is broadcast simultaneously on several radio stations and/or television channels is known as
Which of the following will fall under the grievances relating to promotion category?
A. Supersession
B. Increments
C. Acting promotions
D. Seniority
E. Pay fixation
Choose the most appropriate answer from the options given below:
