List – I List – II (a) Coupons (i) Using one brand to advertise another non-competing brand. (b) Tie-in Promotions (ii) Offers to consumers of savings off the regular price of a product. (c) Cross Promotions (iii) Certificates entitling the bearer to a stated saving on the purchase of a specific product. (d) Price Packs (iv) Two or more brands or companies team up on coupons, refunds, and contests to increase pulling power.
Codes :
Matching Marketing Promotions
This solution matches the promotional terms from List-I with their corresponding definitions in List-II.
List-I and List-II Definitions
- (a) Coupons are (iii) Certificates entitling the bearer to a stated saving on the purchase of a specific product.
- (b) Tie-in Promotions are (iv) Two or more brands or companies team up on coupons, refunds, and contests to increase pulling power.
- (c) Cross Promotions involve (i) Using one brand to advertise another non-competing brand.
- (d) Price Packs are (ii) Offers to consumers of savings off the regular price of a product.
Selecting the Correct Code
Based on the accurate matching:
- (a) matches with (iii)
- (b) matches with (iv)
- (c) matches with (i)
- (d) matches with (ii)
Therefore, the correct code is (a)-(iii), (b)-(iv), (c)-(i), (d)-(ii).
Important Questions from Promotion decisions
- Assertion (A): Movie stars and sporting heroes are popularly used as Brand ambassadors.
Reason (R) : Attractive communicators (sources) are more effective in persuading for change than unattractive ones.
Codes : Advertising method in which a commercial is broadcast simultaneously on several radio stations and/or television channels is known as
- Select the correct sequence for Hierarchy-of-effects model related to marketing communication :
The major advantage of the direct mail marketing is :
On which one of the following, the corporate advertising concentrates ?
