Match List I with List II. List I List II Choose the correct matching.
(a) Anchoring bias
(b) Escalation of commitment
(c) Confirmation bias
(d) Hindsight bias
(i) Selectively seeking or interpreting information that confirms existing beliefs
(ii) Persisting with a decision despite evidence that it is wrong
(iii) Falsely believing, after an outcome is known, that it was predictable beforehand
(iv) Fixating on initial information and adjusting insufficiently from it
(a) - (iv); (b) - (ii); (c) - (i ); (d) - (iii)
The correct matches are (a)–(iv), (b)–(ii), (c)–(i), (d)–(iii). Anchoring overweights initial information, escalation sustains a failing commitment, confirmation favours supporting evidence, and hindsight exaggerates how predictable a known outcome was.
Important Questions from Promotion decisions
Which of the following will fall under the grievances relating to promotion category?
A. Supersession
B. Increments
C. Acting promotions
D. Seniority
E. Pay fixation
Choose the most appropriate answer from the options given below:
- ________ is a marketing term for any design to prompt an immediate response or encourage an immediate sale.
- Emotional appeal is one of the types of advertising appeals, based on three ideas, namely
A. Rational appeals generally go unnoticed
B. Consumers watch all ads
C. It can capture attention and foster an attachment
D. Consumers ignore most ads
E. Rational appeal generally gets noticed
Choose the correct answer from the options given below - Assertion (A): Movie stars and sporting heroes are popularly used as Brand ambassadors.
Reason (R) : Attractive communicators (sources) are more effective in persuading for change than unattractive ones.
Codes : Advertising method in which a commercial is broadcast simultaneously on several radio stations and/or television channels is known as
