Question
Which one of the following is closest to the nature of decision making?
The correct answer is
The process of identifying problems and opportunities and then resolving them
Decision making includes identifying a problem or opportunity, considering alternatives and choosing a response. The last option captures this process most fully; brainstorming is only one possible way to generate alternatives.
Was this answer helpful?
Important Questions from Promotion decisions
- Assertion (A): Movie stars and sporting heroes are popularly used as Brand ambassadors.
Reason (R) : Attractive communicators (sources) are more effective in persuading for change than unattractive ones.
Codes : Advertising method in which a commercial is broadcast simultaneously on several radio stations and/or television channels is known as
- Select the correct sequence for Hierarchy-of-effects model related to marketing communication :
The major advantage of the direct mail marketing is :
- Match the items of List – I with the items of List – II and select the correct code.
List – I List – II (a) Coupons (i) Using one brand to advertise another non-competing brand. (b) Tie-in Promotions (ii) Offers to consumers of savings off the regular price of a product. (c) Cross Promotions (iii) Certificates entitling the bearer to a stated saving on the purchase of a specific product. (d) Price Packs (iv) Two or more brands or companies team up on coupons, refunds, and contests to increase pulling power.
Codes :
Need Expert Advice?
