Arrange the following features of adopter groups of new products in the correct order of stages of adoption process : A. Skeptical B. Deliberate C. Venturesome D. Tradition bound E. Opinion leaders Choose the correct answer from the options given below :
C, E, B, A, D
The correct sequence is C, E, B, A, D — option 3.
The five adopter categories of Everett Rogers’s diffusion of innovations, each with the adjective the question uses :
| Order | Category | Share | Characteristic |
|---|---|---|---|
| 1 | Innovators | 2.5% | C — Venturesome; willing to try new ideas at some risk; cosmopolitan, financially able to absorb a failure |
| 2 | Early adopters | 13.5% | E — Opinion leaders; respected in their community, adopt early but carefully, and their judgement carries others |
| 3 | Early majority | 34% | B — Deliberate; adopt before the average person but only after weighing the evidence |
| 4 | Late majority | 34% | A — Skeptical; adopt only after the majority already has, often under social or economic pressure |
| 5 | Laggards | 16% | D — Tradition bound; suspicious of change; adopt only when the innovation has itself become tradition |
The categories are the successive segments of a normal curve of adoption over time, and their percentages are fixed by that assumption.
How to solve it without recalling the whole table. Two adjectives sit unmistakably at the ends: venturesome can only describe the first group and tradition bound only the last. Fixing C first and D last identifies option 3 at once.
Why the early adopters matter most to a marketer. Innovators are too few and too atypical to carry a market, but early adopters are opinion leaders — the majority watches them and follows. Diffusion effort is therefore concentrated on this group, and the difficulty of moving from early adopters to the early majority is the famous “chasm” of technology marketing.
The five characteristics that speed diffusion, also from Rogers: relative advantage over what it replaces; compatibility with existing values and practice; low complexity; trialability, the chance to try it in a small way; and observability, the visibility of the results to others.
Hence, the answer is C, E, B, A, D.
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