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Question

Which of the following are features of mass communication?
A. Face-to-face  B. Private  C. Public  D. Rapid  E. From a professional source
Choose the correct answer from the options given below:

This question was previously asked in
UGC NET 2023 Home Science Question Paper (13-Dec-2023) (Shift 1)
The correct answer is

C, D, E only

The correct answer is C, D and E only.
C (Public) is correct — mass communication is directed at a large, heterogeneous, and anonymous public audience.
D (Rapid) is correct — mass communication disseminates messages quickly and simultaneously to millions through broadcast and digital media.
E (From a professional source) is correct — mass communication originates from organized, professional, or institutional sources such as newspapers, television networks, or radio stations.
A (Face-to-face) is incorrect — mass communication is mediated and indirect, not personal or face-to-face.
B (Private) is incorrect — mass communication is inherently public and open.

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Similar Questions

  1. Given below are two statements:

    Statement I: All media are symbol systems and this is a fact in the case of television also.

    Statement II: Television is a medium that conveys messages to a homogeneous audience only.

    In the light of the above statements, choose the most appropriate answer from the options given below:

  2. Given below are two statements:
    Statement I: The new means of communication has promoted an 'ideology of limitless' communication.
    Statement II: The new means of communication are against electronically extended interactivity among individuals.
    In the light of the above statements, choose the most appropriate answer from the options given below:


Important Questions from Mass Media and Society

  1. The news print sector in our country is governed by which order from the following?

  2. Multimedia comprises of

  3. What is the name of the software application that facilitates building an early accessible bookmark warehouse that becomes searchable to members or the public?

  4. For emerging field of mass communication researcher Paul Lazarsfeld proved to be seminal thinker and researcher in what way?

    (A) For exploring the potential of Social Science methods.

    (B) For providing training with a high level of entrepreneurial skill.

    (C) For raising the standard of American Education System.

    (D) For making assumptions that media have limited direct effect.

    Choose the most appropriate answer from the options given below :

  5. Which type of Communication is most difficult in gearing a message to an audience?

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