Which of the following are features of mass communication? B. Private D. Rapid E. From a professional source Choose the correct answer from the options given below:
A. Face-to-face
C. Public
C, D, E only
Mass communication is the process by which a message is transmitted through a mass medium (press, radio, television, film, internet) from an organised source to a large, scattered audience. Its defining features flow directly from that definition, and testing each listed feature gives the answer.
Public is a feature — the message is openly addressed to a large, heterogeneous and anonymous audience, not to any single named recipient.
Rapid is a feature — through broadcast and digital channels the message reaches vast numbers almost simultaneously and with great speed.
From a professional source is a feature — messages originate from organised, professional or institutional producers such as newspapers, broadcasters and news agencies, involving editors, journalists and technical teams.
The remaining two do not belong. Face-to-face is wrong because mass communication is mediated and indirect; there is no direct physical presence between source and receiver, and feedback is typically delayed. Private is wrong because mass communication is by nature open and public, the exact opposite of a confidential, one-to-one exchange.
Because the true features are precisely public, rapid, and from a professional source, the answer is C, D and E only.
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Codes:
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