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Question

If two goods are perfect substitutes for each other, Cross elasticity of demand between them will be :

This question was previously asked in
UGC NET 2025 Management Question Paper (07-Jan-2026) (Shift 1)
The correct answer is

Infinity

 For perfect substitutes the cross elasticity of demand is infinite — option 4.

The definition. Cross elasticity measures how the demand for one good responds to a change in the price of another :

\(e_{c}=\dfrac{\%\ \text{change in quantity demanded of X}}{\%\ \text{change in price of Y}}\)

What its sign and size tell you.

ValueRelationshipExample
PositiveSubstitutes — Y dearer, so buyers switch to XTea and coffee
NegativeComplements — Y dearer, so less of both is boughtCars and petrol; printers and cartridges
ZeroUnrelated goodsSalt and shoes
InfinityPerfect substitutesTwo sellers’ identical wheat in a perfectly competitive market

Why perfect substitutes give infinity. If two goods are perfect substitutes, buyers regard them as identical and care only about price. Raise the price of Y by even a fraction and every buyer moves to X: the quantity demanded of X jumps enormously in response to an infinitesimally small price change. The numerator of the fraction is very large while the denominator tends to zero, so the ratio tends to infinity.

Why option 2 is the trap. Substitutes in general do have a positive cross elasticity, and a candidate who reads only as far as “substitutes” will stop there. The word perfect is what changes the answer: it is the limiting case of substitutability, and the elasticity takes its limiting value.

Where it is used in practice. Cross elasticity is central to defining a market in competition law: goods with a high positive cross elasticity belong in the same market and constrain one another’s prices, which is why regulators measure it before ruling on a merger or on abuse of dominance. Firms also use it to set prices across a product line and to identify which rivals actually compete with them.

Hence, the answer is Infinity.

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