In this attack strategy, the marketer must back it with a stronger attack to beat the opponent. Identify the strategy.
Guerrilla
Option 4 — Guerrilla is correct.
In Kotler's competitive attack strategies for a market challenger, a guerrilla attack consists of small, intermittent hits — selective price cuts, short promotions, occasional legal or supply raids — meant to harass and demoralise a larger opponent. However, guerrilla actions alone only irritate; to actually defeat the opponent the challenger must eventually back the guerrilla campaign with a stronger, conventional attack. This is the exact idea the question quotes.
| Attack | Nature |
|---|---|
| Frontal | Matches opponent head-on in product, price, promotion |
| Flank | Hits the opponent's weak/uncovered segments |
| Encirclement | Broad offensive on several fronts at once |
| Guerrilla | Small, intermittent raids; must be followed by a stronger attack |
Why the other options are wrong: frontal, flank and encirclement are sustained offensives in their own right; only the guerrilla strategy is defined by needing reinforcement with a heavier attack to win.
Takeaway: Guerrilla harasses — but victory needs a stronger follow-up assault.
Similar Questions
In this attack strategy, the marketer must back it with a stronger attack to beat the opponent. Identify the strategy.
Which of the following strategy is generally adopted by a market challenger firm ?
Arrange the following steps of Global marketing process in a correct order :
A. Implement the marketing strategy
B. Decide on market entry strategy
C. Monitor and control
D. Identify and evaluate marketing opportunities
E. Develop a marketing program
Choose the correct answer from the options given below :
When the total market expands, the _________ usually gains the most.
Important Questions from Strategic marketing planning
How many types of consumer clusters are defined in the VALS framework, which divides consumers according to their buying motivation behavior?
In this attack strategy, the marketer must back it with a stronger attack to beat the opponent. Identify the strategy.
Match the items of List-I with List-II and denote the code of correct matching.
List – I List – II a. Invest Strategy i. No receiving of new resources. b. Protect Strategy ii. Well financed marketing efforts. c. Harvest Strategy iii. Selective resource allocation d. Divest Strategy iv. Not warranting substantial new resources. Codes :
Which of the following strategy is generally adopted by a market challenger firm ?
Arrange the following steps of Global marketing process in a correct order :
A. Implement the marketing strategy
B. Decide on market entry strategy
C. Monitor and control
D. Identify and evaluate marketing opportunities
E. Develop a marketing program
Choose the correct answer from the options given below :
