In this attack strategy, the marketer must back it with a stronger attack to beat the opponent. Identify the strategy.
Guerrilla
Option 4 — Guerrilla is correct.
In Kotler's competitive attack strategies for a market challenger, a guerrilla attack consists of small, intermittent hits — selective price cuts, short promotions, occasional legal or supply raids — meant to harass and demoralise a larger opponent. However, guerrilla actions alone only irritate; to actually defeat the opponent the challenger must eventually back the guerrilla campaign with a stronger, conventional attack. This is the exact idea the question quotes.
| Attack | Nature |
|---|---|
| Frontal | Matches opponent head-on in product, price, promotion |
| Flank | Hits the opponent's weak/uncovered segments |
| Encirclement | Broad offensive on several fronts at once |
| Guerrilla | Small, intermittent raids; must be followed by a stronger attack |
Why the other options are wrong: frontal, flank and encirclement are sustained offensives in their own right; only the guerrilla strategy is defined by needing reinforcement with a heavier attack to win.
Takeaway: Guerrilla harasses — but victory needs a stronger follow-up assault.
Similar Questions
When the total market expands, the _________ usually gains the most.
Which of the following strategy is generally adopted by a market challenger firm ?
Arrange the following steps of Global marketing process in a correct order :
A. Implement the marketing strategy
B. Decide on market entry strategy
C. Monitor and control
D. Identify and evaluate marketing opportunities
E. Develop a marketing program
Choose the correct answer from the options given below :
In this attack strategy, the marketer must back it with a stronger attack to beat the opponent. Identify the strategy.
Important Questions from Strategic marketing planning
How many types of consumer clusters are defined in the VALS framework, which divides consumers according to their buying motivation behavior?
EPRG framework in International Business refers to
The strategies of flanking defense, preemptive defense, mobile defense, contractor defense and counter offensive defense is used by which market player?
(A) Market challenger
(B) Market leader
(C) Market follower
(D) Market Nicher
(E) Start up Marketer
Choose the most appropriate answer from the options given below:
When the total market expands, the _________ usually gains the most.
Which of the following strategy is generally adopted by a market challenger firm ?
