Which market player uses flanking, pre-emptive, mobile, contraction and counter-offensive defence strategies?
(A) Market challenger
(B) Market leader
(C) Market follower
(D) Market nicher
(E) Start-up marketer
(B) only
These are standard defensive strategies of a market leader protecting its position. The correct term is contraction defence, meaning selective withdrawal from weaker areas, not contractor defence.
Important Questions from Strategic marketing planning
In this attack strategy, the marketer must back it with a stronger attack to beat the opponent. Identify the strategy.
In this attack strategy, the marketer must back it with a stronger attack to beat the opponent. Identify the strategy.
How many types of consumer clusters are defined in the VALS framework, which divides consumers according to their buying motivation behavior?
Match the items of List-I with List-II and denote the code of correct matching.
List – I List – II a. Invest Strategy i. No receiving of new resources. b. Protect Strategy ii. Well financed marketing efforts. c. Harvest Strategy iii. Selective resource allocation d. Divest Strategy iv. Not warranting substantial new resources. Codes :
Which of the following strategy is generally adopted by a market challenger firm ?
