In this attack strategy, the marketer must back it with a stronger attack to beat the opponent. Identify the strategy.
Guerrilla
The attack strategies a challenger can use against a market leader include frontal, flank, encirclement, bypass and guerrilla attacks, and the clue is that this one alone cannot win by itself.
A guerrilla attack consists of small, intermittent hit-and-run assaults - selective price cuts, promotional bursts and legal actions - meant to harass and demoralise the opponent. But guerrilla warfare by itself rarely defeats a stronger rival; to actually beat the opponent the challenger must eventually back it up with a stronger, conventional attack.
Frontal, flank and encirclement attacks are themselves major offensives, not harassing tactics needing reinforcement. Only the guerrilla attack must be backed by a stronger attack.
Hence the strategy is the guerrilla attack.
Similar Questions
In this attack strategy, the marketer must back it with a stronger attack to beat the opponent. Identify the strategy.
Which of the following strategy is generally adopted by a market challenger firm ?
Arrange the following steps of Global marketing process in a correct order :
A. Implement the marketing strategy
B. Decide on market entry strategy
C. Monitor and control
D. Identify and evaluate marketing opportunities
E. Develop a marketing program
Choose the correct answer from the options given below :
When the total market expands, the _________ usually gains the most.
Important Questions from Strategic marketing planning
How many types of consumer clusters are defined in the VALS framework, which divides consumers according to their buying motivation behavior?
In this attack strategy, the marketer must back it with a stronger attack to beat the opponent. Identify the strategy.
Match the items of List-I with List-II and denote the code of correct matching.
List – I List – II a. Invest Strategy i. No receiving of new resources. b. Protect Strategy ii. Well financed marketing efforts. c. Harvest Strategy iii. Selective resource allocation d. Divest Strategy iv. Not warranting substantial new resources. Codes :
Which of the following strategy is generally adopted by a market challenger firm ?
Arrange the following steps of Global marketing process in a correct order :
A. Implement the marketing strategy
B. Decide on market entry strategy
C. Monitor and control
D. Identify and evaluate marketing opportunities
E. Develop a marketing program
Choose the correct answer from the options given below :
