In this attack strategy, the marketer must back it with a stronger attack to beat the opponent. Identify the strategy.
Guerrilla
The attack strategies a challenger can use against a market leader include frontal, flank, encirclement, bypass and guerrilla attacks, and the clue is that this one alone cannot win by itself.
A guerrilla attack consists of small, intermittent hit-and-run assaults - selective price cuts, promotional bursts and legal actions - meant to harass and demoralise the opponent. But guerrilla warfare by itself rarely defeats a stronger rival; to actually beat the opponent the challenger must eventually back it up with a stronger, conventional attack.
Frontal, flank and encirclement attacks are themselves major offensives, not harassing tactics needing reinforcement. Only the guerrilla attack must be backed by a stronger attack.
Hence the strategy is the guerrilla attack.
Similar Questions
In this attack strategy, the marketer must back it with a stronger attack to beat the opponent. Identify the strategy.
When the total market expands, the _________ usually gains the most.
Which of the following strategy is generally adopted by a market challenger firm ?
Arrange the following steps of Global marketing process in a correct order :
A. Implement the marketing strategy
B. Decide on market entry strategy
C. Monitor and control
D. Identify and evaluate marketing opportunities
E. Develop a marketing program
Choose the correct answer from the options given below :
Important Questions from Strategic marketing planning
How many types of consumer clusters are defined in the VALS framework, which divides consumers according to their buying motivation behavior?
EPRG framework in International Business refers to
The strategies of flanking defense, preemptive defense, mobile defense, contractor defense and counter offensive defense is used by which market player?
(A) Market challenger
(B) Market leader
(C) Market follower
(D) Market Nicher
(E) Start up Marketer
Choose the most appropriate answer from the options given below:
In this attack strategy, the marketer must back it with a stronger attack to beat the opponent. Identify the strategy.
When the total market expands, the _________ usually gains the most.
