Which set of characteristics most accurately describe PR ?
Low cost, high credibility, low control
Public relations (PR) gains coverage through news stories, press releases and events rather than paid space, so it is relatively low cost compared with advertising.
Because the message reaches the public through an independent third party (a journalist or editor), audiences find it more believable - high credibility.
The flip side is that the organisation cannot decide whether, when or how the story is used - low control. Advertising is the opposite: high cost, lower credibility, high control.
Hence, the answer is Low cost, high credibility, low control.
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(D) Low cost product
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Choose the correct answer from the options given below :
- Match List-I with List-II:Choose the correct answer from the options given below :
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