Which set of characteristics most accurately describe PR ?
Low cost, high credibility, low control
Public relations (PR) gains coverage through news stories, press releases and events rather than paid space, so it is relatively low cost compared with advertising.
Because the message reaches the public through an independent third party (a journalist or editor), audiences find it more believable - high credibility.
The flip side is that the organisation cannot decide whether, when or how the story is used - low control. Advertising is the opposite: high cost, lower credibility, high control.
Hence, the answer is Low cost, high credibility, low control.
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Important Questions from Mass Media and Society
Which among the following are NOT the strengths of radio?
(A) Audience selectivity
(B) Directional signage
(C) Frequency builder
(D) Low cost product
(E) Low reach
Choose the correct answer from the options given below :
- Match List-I with List-II:Choose the correct answer from the options given below :
List-I Type of media List-II Example (A) Print (I) Television (B) Interactive (II) Magazine (C) Out of home (III) Internet (D) Broadcast (IV) Poster A brief 10 - 60 second message between programmes, generally in the form of jingles is called as_________________.
- Which of these statements characterise media literacy :
(A) It is the ability to evaluate news sources
(B) It builds essential skills of inquiry and self-expression
(C) It helps in understanding the role of media in society
(D) It is the proficiency in various film editing software's
Choose the correct answer from the options given below: - Match List-I with List-II:
List-I
(Television Channel)List-II
(Type)(A) Doordarshan (I) International (B) Aaj Tak (II) Conglomerate (C) BBC (III) Government (D) Sony (IV) Private
Choose the correct answer from the options given below:
