What is Prasar Bharati ?
It is India’s state owned Public Broadcaster
Prasar Bharati (Broadcasting Corporation of India) is a statutory autonomous body set up under the Prasar Bharati Act, 1990, which came into force in 1997. It was created to give public broadcasting autonomy from direct government control.
As of 2024 it is India’s state-owned public service broadcaster, and its two constituents are Doordarshan, the television network, and All India Radio (Akashvani), the radio network. Its mandate includes informing, educating and entertaining the public and promoting national integration.
It is not a news channel under Doordarshan; Doordarshan is a part of Prasar Bharati, not the other way round. It is not a news service of All India Radio either, since AIR is itself one of its constituents. It is not an association of private broadcasters; private broadcasters have their own industry bodies and are separate from the public broadcaster.
It is India’s state owned Public Broadcaster option is correct.
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Important Questions from Mass Media and Society
Which of the following statements is FALSE?
- Arrange the following works in the field of Media in the chronological order :
A. R. Jenkin - Convergence culture: where old and new media collide
B. S. Cohen - The social manufacture of news: Deviance, social problems and the mass media
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Choose the correct answer from the options given below: Which among the following are NOT the strengths of radio?
(A) Audience selectivity
(B) Directional signage
(C) Frequency builder
(D) Low cost product
(E) Low reach
Choose the correct answer from the options given below :
- Match List-I with List-II:Choose the correct answer from the options given below :
List-I Type of media List-II Example (A) Print (I) Television (B) Interactive (II) Magazine (C) Out of home (III) Internet (D) Broadcast (IV) Poster A brief 10 - 60 second message between programmes, generally in the form of jingles is called as_________________.
