Which of the four PR models set out below is used most by practitioners ?
Press Agentry
Grunig and Hunt described four models of public relations: press agentry/publicity, public information, two-way asymmetric and two-way symmetric.
Press agentry is one-way propaganda aimed at getting publicity, often with little concern for complete truth; surveys by Grunig found it to be the model practised most widely by practitioners, especially in sports, entertainment and product promotion.
Public information is one-way dissemination of accurate information, two-way asymmetric uses research to persuade, and two-way symmetric aims at mutual understanding - the ideal model, but one practised far less often.
Hence, the answer is Press Agentry.
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(A) Audience selectivity
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(D) Low cost product
(E) Low reach
Choose the correct answer from the options given below :
- Match List-I with List-II:Choose the correct answer from the options given below :
List-I Type of media List-II Example (A) Print (I) Television (B) Interactive (II) Magazine (C) Out of home (III) Internet (D) Broadcast (IV) Poster A brief 10 - 60 second message between programmes, generally in the form of jingles is called as_________________.
