Which of the four PR models set out below is used most by practitioners ?
Press Agentry
Grunig and Hunt described four models of public relations: press agentry/publicity, public information, two-way asymmetric and two-way symmetric.
Press agentry is one-way propaganda aimed at getting publicity, often with little concern for complete truth; surveys by Grunig found it to be the model practised most widely by practitioners, especially in sports, entertainment and product promotion.
Public information is one-way dissemination of accurate information, two-way asymmetric uses research to persuade, and two-way symmetric aims at mutual understanding - the ideal model, but one practised far less often.
Hence, the answer is Press Agentry.
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Important Questions from Mass Media and Society
Which among the following are NOT the strengths of radio?
(A) Audience selectivity
(B) Directional signage
(C) Frequency builder
(D) Low cost product
(E) Low reach
Choose the correct answer from the options given below :
- Match List-I with List-II:Choose the correct answer from the options given below :
List-I Type of media List-II Example (A) Print (I) Television (B) Interactive (II) Magazine (C) Out of home (III) Internet (D) Broadcast (IV) Poster A brief 10 - 60 second message between programmes, generally in the form of jingles is called as_________________.
- Which of these statements characterise media literacy :
(A) It is the ability to evaluate news sources
(B) It builds essential skills of inquiry and self-expression
(C) It helps in understanding the role of media in society
(D) It is the proficiency in various film editing software's
Choose the correct answer from the options given below: - Match List-I with List-II:
List-I
(Television Channel)List-II
(Type)(A) Doordarshan (I) International (B) Aaj Tak (II) Conglomerate (C) BBC (III) Government (D) Sony (IV) Private
Choose the correct answer from the options given below:
