Which one of the following marketing practices is outside the purview of the Competition Commission ?
Misleading advertising
Option 2 — Misleading advertising is correct.
The Competition Commission of India (CCI), under the Competition Act, 2002, deals with practices that harm competition in the market — anti-competitive agreements and abuse of dominant position. Misleading advertising is a consumer-protection issue; it is handled by consumer-protection and advertising-standards machinery (e.g. the Consumer Protection Act / ASCI), not by the CCI.
| Practice | Under CCI? |
|---|---|
| Exclusive dealing | Yes — a vertical anti-competitive restraint |
| Predatory pricing | Yes — an abuse of dominant position |
| Misleading advertising | No — a consumer-protection matter |
Why the other options are wrong: exclusive dealing and predatory pricing both distort competition and are squarely within the CCI's remit, so they cannot be the answer; 'None of the above' is ruled out because misleading advertising genuinely lies outside the CCI.
Takeaway: CCI protects competition, not consumers from false claims — that is misleading advertising's domain.
Similar Questions
The type of marketing that is the most recent to emerge is :
Which one of the following is true about service marketing?
Match the List-I with List-II
LIST I
Societal classification of productsLIST II
Degree of long-run consumer benefit and immediate consumer satisfactionA. Deficient Products I. Low long-run consumer benefit and high immediate satisfaction B. Pleasing Products II. High long-run consumer benefit and high immediate satisfaction C. Salutary Products III. High long-run consumer benefit and low immediate satisfaction D. Desirable Products IV. Low long-run consumer benefit and low immediate satisfaction Choose the correct answer from the options given below:
Important Questions from Trends in Marketing
- Assertion (A) : Social marketing differs from other types of marketing as its objective is not to benefit the marketer but to benefit the target audience and the general society.
Reason (R) : Its goal is not to market a product or service per se but to influence a social behaviour that usually carries high public consensus.
Codes : - Arrange the first seven steps to develop a social marketing plan as given by Philip Kotler :
I. Conduct a situation analysis.
II. Identify the competition and target market barriers and motivators.
III. Develop a strategic marketing mix (4 Ps).
IV. Describe the plan background, purpose and focus.
V. Set objectives and goals.
VI. Craft a desired positioning.
VII. Select target markets.
Codes : - Arrange the following category of 'Adopters' as per the speed with which they adopt a new idea, practice or a technology as proposed by Evrett Rogers :
(a) Early Majority
(b) Laggards
(c) Late Majority
(d) Early Adopters
(e) Innovators Which one of the following modes is not an example of Direct and Database marketing communication?
In e-commerce, one of the key design elements of an effective website - community refers to
1. Its layout and design
2. The way site enables user to user communication
3. Sites ability to tailor itself to different users or to allow users to personalize the site
4. Degree that the site is linked to the other sites
