Match the List-I with List-II Choose the correct answer from the options given below:LIST I
Societal classification of products LIST II
Degree of long-run consumer benefit and immediate consumer satisfactionA. Deficient Products I. Low long-run consumer benefit and high immediate satisfaction B. Pleasing Products II. High long-run consumer benefit and high immediate satisfaction C. Salutary Products III. High long-run consumer benefit and low immediate satisfaction D. Desirable Products IV. Low long-run consumer benefit and low immediate satisfaction
A-IV, B-I, C-III, D-II
A-IV, B-I, C-III, D-II — option 1.
The classification. It comes from the societal marketing concept, which holds that a firm should deliver satisfaction in a way that preserves or enhances the long-run welfare of the consumer and of society. Products are placed on two axes — immediate satisfaction and long-run benefit :
| High immediate satisfaction | Low immediate satisfaction | |
|---|---|---|
| High long-run benefit | DESIRABLE The ideal — enjoyable and good for the buyer. Tasty and nutritious food (D – II) | SALUTARY Good for the buyer but not appealing. Seat belts, insurance, medicines (C – III) |
| Low long-run benefit | PLEASING Enjoyable now but harmful in the long run. Cigarettes, sugary drinks, junk food (B – I) | DEFICIENT Neither pleasant nor beneficial — bad-tasting, ineffective medicine (A – IV) |
How to answer it in one step. The extremes are settled by the words themselves: deficient must be low on both counts, and desirable high on both. Fixing A-IV and D-II identifies option 1 without weighing the middle pair at all.
What the firm is expected to do with each class — which is the point of the framework :
| Class | Marketer’s task |
|---|---|
| Desirable | Promote freely — no conflict between profit and welfare |
| Salutary | Add appeal — improve taste, design or convenience so that people will actually buy what is good for them |
| Pleasing | Add long-run benefit without destroying the appeal — low-tar cigarettes, reduced-sugar drinks; and accept warnings and restrictions |
| Deficient | Improve or withdraw; there is nothing to defend |
The wider point. The societal marketing concept was framed as the answer to the criticism that the marketing concept serves wants while ignoring long-run welfare — the classic case being a firm profitably meeting a demand that damages health or environment. It requires the firm to balance three considerations: company profit, consumer wants and the public interest.
Hence, the answer is A-IV, B-I, C-III, D-II.
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