(a) Early Majority
(b) Laggards
(c) Late Majority
(d) Early Adopters
(e) Innovators
Adopter Categories: Speed of Adoption Sequence
Everett Rogers' theory on the diffusion of innovations categorizes individuals based on their readiness to adopt new ideas or technologies. The sequence reflects the speed of adoption, from earliest to latest.
Rogers' Adopter Categories Ordered by Adoption Speed
- Innovators (e): The very first individuals to adopt. They are risk-takers and eager to try new things.
- Early Adopters (d): These individuals adopt early, acting as opinion leaders within their social system.
- Early Majority (a): They adopt new ideas just before the average person, though they deliberate more than early adopters.
- Late Majority (c): This group adopts new ideas just after the average person, often out of necessity or social pressure.
- Laggards (b): The last to adopt, they are traditional and often skeptical of change.
Therefore, the correct order, representing the speed from fastest to slowest adoption, is Innovators (e), Early Adopters (d), Early Majority (a), Late Majority (c), and Laggards (b).
The correct sequence is (e), (d), (a), (c), (b).
Important Questions from Trends in Marketing
Match the modes of communication in marketing and their communication platforms
(Mode of Communication)
(Communication Platform)
(a)
Advertising
(i)
Blogs
(b)
Sales Promotion
(ii)
Brochures & Booklets
(c)
Word-of-mouth marketing
(iii)
Sales meetings
d)
Personal selling
(iv)
Contests
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1. Its layout and design
2. The way site enables user to user communication
3. Sites ability to tailor itself to different users or to allow users to personalize the site
4. Degree that the site is linked to the other sites
Which one of the following is not true for Mass Marketing?
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